IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v6y2018i4p79-90.html
   My bibliography  Save this article

Hybrid Engagement: Discourses and Scenarios of Entrepreneurial Journalism

Author

Listed:
  • Juho Ruotsalainen

    (Finland Futures Research Centre, University of Turku, Finland)

  • Mikko Villi

    (Department of Language and Communication Studies, University of Jyväskylä, Finland)

Abstract

Although the challenge posed by social media and the participatory turn concerns culture and values at the very heart of journalism, journalists have been reluctant to adopt participatory values and practices. To encourage audience participation and to offer journalism that is both trustworthy and engaging, journalists of the future may embrace a hybrid practice of journalistic objectivity and audience-centred dialogue. As innovative and experimental actors, entrepreneurial journalism outlets can perform as forerunners of such a culture. By analysing discourses in the “About Us” pages of 41 entrepreneurial journalism outlets, the article examines the emerging journalistic ethos of entrepreneurial journalism and its participatory tendencies. The results show a conception of journalism that is a hybrid of the journalistic ideals of dialogue and objectivity. This kind of hybrid journalism and adjacent “hybrid engagement” can offer an answer to the dual challenge of how to make journalism more participation-friendly while at the same time hold on to the defining values and criteria of journalism. Drawing from futures research, the article concludes by sketching four scenarios of how entrepreneurial journalism and participatory hybrid engagement may develop in the future.

Suggested Citation

  • Juho Ruotsalainen & Mikko Villi, 2018. "Hybrid Engagement: Discourses and Scenarios of Entrepreneurial Journalism," Media and Communication, Cogitatio Press, vol. 6(4), pages 79-90.
    • Handle: RePEc:cog:meanco:v6:y:2018:i:4:p:79-90
    DOI: 10.17645/mac.v6i4.1465
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/1465
    Download Restriction: no
    File URL: https://libkey.io/10.17645/mac.v6i4.1465?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v6:y:2018:i:4:p:79-90. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.