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Shaping and Branding Migration Policy: A Retrospective Analysis of Portugal’s Contemporary Model

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  • Vasiliki Tsagkroni

    (Institute of Political Science, Leiden University, The Netherlands)

Abstract

Migrant populations have been consistently more vulnerable than others, with their vulnerability being exacerbated in crises such as the Covid-19 pandemic. In the meantime, in their effort to “flatten the curve,” governments have been adopting policies that have significantly impacted migration in various ways. The effect of these policies has found migrants suffering disproportionately from the social and economic consequences of the pandemic crisis. Mobility restrictions have stranded them in the host countries, often without decent housing conditions, exacerbating xenophobic and discriminatory treatment of migrants. The study focuses on the case of Portugal and, more specifically, aims to provide a contextual feature of historical discussions of migration in Portugal and explore the perceptions and branding of migration policies in a crisis environment during the Covid-19 pandemic through the framing lens. Using empirical evidence from a frame analysis of parliamentary debates, the article investigates how immigration policies are branded and framed within Portugal, while it also evaluates the role of branding in migration policy-making, particularly in crisis scenarios. Overall, the article underscores the importance of branding in shaping migration policies, emphasising its significance in policy making.

Suggested Citation

  • Vasiliki Tsagkroni, 2024. "Shaping and Branding Migration Policy: A Retrospective Analysis of Portugal’s Contemporary Model," Media and Communication, Cogitatio Press, vol. 12.
  • Handle: RePEc:cog:meanco:v12:y:2024:a:7912
    DOI: 10.17645/mac.7912
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    References listed on IDEAS

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    1. David Marsh & Paul Fawcett, 2011. "Branding, politics and democracy," Policy Studies, Taylor & Francis Journals, vol. 32(5), pages 515-530.
    2. Giovanni Peri, 2016. "The Effect Of Immigration On Productivity: Evidence From U.S. States," World Scientific Book Chapters, in: The Economics of International Migration, chapter 8, pages 265-275, World Scientific Publishing Co. Pte. Ltd..
    3. Catherine Needham, 2005. "Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign," Political Studies, Political Studies Association, vol. 53(2), pages 343-361, June.
    4. Alexander Raev & Ellen Minkman, 2020. "Emotional policies: Introducing branding as a tool for science diplomacy," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-10, December.
    5. João Carvalho & Mariana Carmo Duarte, 2020. "The Politicization of Immigration in Portugal between 1995 and 2014: A European Exception?," Journal of Common Market Studies, Wiley Blackwell, vol. 58(6), pages 1469-1487, November.
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    Cited by:

    1. Vasiliki Tsagkroni & George Dikaios, 2024. "Editorial: Policy Framing and Branding in Times of Constant Crisis," Media and Communication, Cogitatio Press, vol. 12.

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