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Qualitative Analysis Regarding The Decision-Makers In Terms Of Tourism Promotion

Author

Listed:
  • Ariadna-Ioana GAVRA JURAVLE

    (Doctoral School of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iași, România)

  • Constantin SASU

    (“Alexandru Ioan Cuza” University, Iași, România)

  • Geanina BUBĂSCU

    (“Alexandru Ioan Cuza” University, Iași, România)

Abstract

The aim of this paper was to obtain qualitative information from the decision-makers in Bucovina in order to identify their attitude in terms of tourism promotion and their level of information regarding promotion, tourism and tourists. We set four objectives: analyzing the level of awareness regarding the benefits provided by tourism for the municipality and the locality; identifying the level of information regarding the range of services available for tourists in the localities where the mayors carry out their activities; determining the attitude of the decision-makers vis-à-vis promotion and identifying the perceptions of the interviewees regarding the place of promotion in tourism development. The research method we used is qualitative research, namely the in-depth interview.

Suggested Citation

  • Ariadna-Ioana GAVRA JURAVLE & Constantin SASU & Geanina BUBĂSCU, 2015. "Qualitative Analysis Regarding The Decision-Makers In Terms Of Tourism Promotion," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 329-340, April.
    • Handle: RePEc:cmj:seapas:y:2015:i:7:p:329-340
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    References listed on IDEAS

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    1. Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Marketing In Online – The Development Of Brand Through Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 102-115, April.
    2. Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "Personal Brand – From Theory To Practice In Contemporary Society. Literature Review," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 171-182, October.
    3. Florin Alexandru LUCA & Corina Anamaria IOAN, 2014. "Local Brand Development In The Context Of Regionalization And European Integration," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 401-404, November.
    4. Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 239-245, April.
    5. Corina Anamaria IOAN & Florin-Alexandru LUCA, 2014. "Green Marketing Role In Waste Management," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 241-244, November.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Ciprian Gavra, 2017. "Promoting Religious Values In The Postmodern World," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-35, January.
    2. Liliana Hîncu, 2017. "Bucovina Tourist Destination," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-16, January.
    3. Liliana HÃŽNCU, 2017. "Ethics And Postmodern Values Within The Strategies Of Promoting Tourism In Bucovina," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-19, July.
    4. Iulian APOSTU, 2016. "Feminine Resources Of Power," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 133-138, December.
    5. Alexandru Trifu, & Ariadna-Ioana Juravle (Gavra), & Loredana Terec-Vlad, 2017. "The Economic And Philosophical Implications Of The Concept Of Responsibility," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-17, January.
    6. Iulian Apostu, 2017. "Female Management €“ Between Motherhood And Career," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-36, January.
    7. Miruna Oprea, 2017. "Promoting The Image Of School In The Rural Space," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-29, august.

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    More about this item

    Keywords

    Qualitative research; Tourism promotion; In-depth interview; Bucovina village; Decision-makers;
    All these keywords.

    JEL classification:

    • I20 - Health, Education, and Welfare - - Education - - - General

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