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Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society

Author

Listed:
  • Corina Anamaria IOAN

    (Scoala Doctorala de Economie si Administrarea Afacerilor, Universitatea Al. I. Cuza Iasi, Romania)

  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iaşi, România)

  • Constantin SASU

    (Al.I. Cuza" University of Iasi, România)

Abstract

Offering from the point of view of its characteristics and also interesting to analyze is what the specialists call ‘brand’. This term is relatively new in the area of marketing, and it stirs interest especially as far as its two components are concerned: the situation of the contemporary society, on the one hand, and the marketing, i.e. the efforts the corporation undertakes in order to be chosen by the clients, on the other. The peculiarities and, at the same time, the variables of each brand reside in the economic, social, educational, financial, political, religious or any other type of specificities, that are different first and foremost from one product to another, but also from country to country, and we could even add, from region to region.

Suggested Citation

  • Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 239-245, April.
    • Handle: RePEc:cmj:seapas:y:2014:i:3:p:239-245
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    Citations

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    Cited by:

    1. Ariadna-Ioana GAVRA JURAVLE & Constantin SASU & Geanina BUBĂSCU, 2015. "Qualitative Analysis Regarding The Decision-Makers In Terms Of Tourism Promotion," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 329-340, April.
    2. Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 193-208, November.
    3. Alexandru Lucian MIHAI, 2014. "Classical Media Relations And New Media Relations In Sport," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 91-100, July.

    More about this item

    Keywords

    Personal marketing; Brand Personal; Brand; Globalization;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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