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Green Marketing Role In Waste Management

Author

Listed:
  • Corina Anamaria IOAN

    (Doctoral School of Economics and Business Administration, "Al.I. Cuza" University, Iaşi, România)

  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iaşi, România)

Abstract

This study have exploratory character, aiming to conduct an analysis of the terminology used in the ecomarketing, and the way to approach green- marketing and waste collection activities in Romania. Aside from ecological waste management process and we consider the economic component of sustainable development, supported component of the legal aspects related to the subject. In other words, in this paper we intend to analyze in terms of terminology, legal and environmental policies but the most important aspects of waste management in companies in Romania. The importance of the study is on both the analysis corroborated information relating to waste collection in Romania, and the SWOT analysis performed on the present situation in Romania.

Suggested Citation

  • Corina Anamaria IOAN & Florin-Alexandru LUCA, 2014. "Green Marketing Role In Waste Management," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 241-244, November.
    • Handle: RePEc:cmj:networ:y:2014:i:4:p:241-244
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    Cited by:

    1. Ariadna-Ioana GAVRA JURAVLE & Constantin SASU & Geanina BUBĂSCU, 2015. "Qualitative Analysis Regarding The Decision-Makers In Terms Of Tourism Promotion," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 329-340, April.

    More about this item

    Keywords

    Green marketing; Waste management; Enviroment policy;
    All these keywords.

    JEL classification:

    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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