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Classical Media Relations And New Media Relations In Sport

Author

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  • Alexandru Lucian MIHAI

    (The Doctoral School of The Bucharest University of Economic Studies, Romania)

Abstract

Media relations in sport mean maintenance of networks and positive relationships with people in the media to obtain positive media exposure for a sport product (informal and formal information sessions with media representatives). Because of the pervasive influence the media has on marketing success, sport marketers must make concerted efforts to create a positive relationship between their sport event and the media. They may accomplish this by providing the media with press releases, having news conferences, having media-day events (in which the media are invited to interact with the players, coaches, and administrators), providing media guides for the respective sport events and so on. Each of these activities promotes active involvement from the media, which will subsequently contribute to relationship building with the community.

Suggested Citation

  • Alexandru Lucian MIHAI, 2014. "Classical Media Relations And New Media Relations In Sport," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 91-100, July.
    • Handle: RePEc:cmj:seapas:y:2014:i:4:p:91-100
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    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_4_9.pdf
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    References listed on IDEAS

    as
    1. Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Marketing In Online – The Development Of Brand Through Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 102-115, April.
    2. Anonymous, 2014. "Introduction to the Issue," Journal of Wine Economics, Cambridge University Press, vol. 9(2), pages 109-110, August.
    3. Anonymous, 2014. "Introduction to the Issue," Journal of Wine Economics, Cambridge University Press, vol. 9(1), pages 1-2, May.
    4. Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 239-245, April.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Artur Babicz, 2018. "Współczesne mierniki działań PR w sportowych imprezach masowych," Nowoczesne Systemy Zarządzania. Modern Management Systems, Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management, issue 3, pages 43-52.

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    More about this item

    Keywords

    Marketing communications; Media relations; Public relations; Sport marketing; New sport media;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

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