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Es weihnachtet unterschiedlich im europäischen Einzelhandel

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  • Xenia Frei

Abstract

Weihnachtsgeschenke führen nicht nur zu strahlenden Kinderaugen, sondern auch zu bedeutenden Umsatzsteigerungen im Einzelhandel. In diesem Artikel wird die Bedeutung des Weihnachtsgeschäftes für den deutschen Einzelhandel dargestellt und mit den europäischen Nachbarn verglichen. Besonders die Auswirkungen der Finanzkrise im Jahr 2008 treten deutlich zu Tage. Im Krisenzeitraum brachen die Weihnachtsumsätze in allen europäischen Ländern ein. Während sich die Umsätze in den meisten europä ischen Ländern bis zum Jahr 2014 wieder weitgehend erholt haben, verharrten sie in den Krisenstaaten sowie einigen osteuro - päischen Ländern auf ihrem niedrigen Krisenniveau. Die Finanzkrise trug somit dazu bei, die Unterschiede in der Ausprägung des Weihnachtsgeschäftes für den Einzelhandel innerhalb Europas weiter zu verstärken.

Suggested Citation

  • Xenia Frei, 2015. "Es weihnachtet unterschiedlich im europäischen Einzelhandel," ifo Dresden berichtet, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 22(06), pages 47-50, December.
    • Handle: RePEc:ces:ifodre:v:22:y:2015:i:06:p:47-50
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    References listed on IDEAS

    as
    1. Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-1336, December.
    2. Waldfogel, Joel, 1998. "The Deadweight Loss of Christmas: Reply," American Economic Review, American Economic Association, vol. 88(5), pages 1358-1359, December.
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    More about this item

    Keywords

    Geschenk; Feiertag; Einzelhandel; Absatz; Finanzkrise; Vergleich; Europa; Deutschland;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • G01 - Financial Economics - - General - - - Financial Crises

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