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Marketing Simulations In Business Education

Author

Listed:
  • STEFAN-ALEXANDRU CATANA

    (UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • SORIN-GEORGE TOMA

    (UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • CATALIN GRADINARU

    (UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

Abstract

Marketing simulations is an important topic in business education, as it aims to connect theory with practice and help students and marketing specialists become familiar with the marketing activities carried out in a company. This article presents the basic theoretical concepts of marketing simulations topic and their influence on business education. The research methodology was based on a quantitative research method. The paper contributes to the deepening of the theoretical framework to better understand the marketing simulations field. It also shows that marketing simulations allow for the development of higher learning skills and knowledge compared to more traditional assessments. The paper facilitates a better understanding of the concept of marketing simulations.

Suggested Citation

  • Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2022. "Marketing Simulations In Business Education," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 201-205, February.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:1:p:201-205
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    File URL: https://www.utgjiu.ro/revista/ec/pdf/2022-01/25_Catana.pdf
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    References listed on IDEAS

    as
    1. Professor Paul Marinescu & Sorin-George Toma, 2015. "Strategy and Change," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 21(1), pages 145-150, May.
    2. Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
    3. Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu, 2016. "Marketing Mix in Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 311-314, July.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Bratiloveanu Florin Ionut & Croitoru Ionut Marius & Spiridon Cosmin Alexandru & Spiridon Paula Paraschiva & Jumanca Romanita, 2023. "Bibliometric Research On The Analysis Of The Evolution Of The European Educational Area," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 110-123, August.
    2. Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2022. "Market Research In Marketing Simulations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 77-81, August.

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