IDEAS home Printed from https://ideas.repec.org/a/bum/cactus/v3y2021i1p24-37.html
   My bibliography  Save this article

The Impact Of Covid-19 On Consumer Behavior In The Retailing Industry Of Lebanon

Author

Listed:
  • Bassam Tarhini

    (Bucharest University of Economic Studies, Romania)

  • Layal Hafiz

    (Lebanese International University - LIU, Lebanon)

Abstract

COVID-19 has changed many aspects of human lives. Life was paused for a while and humanity has been exposed to many threats unprepared at most levels. Several studies were conducted to understand human behavior amid crises and their behavior during COVID-19. Panic and spiritual buying dominates the buying behavior. This research investigates the emerged trends to the retail industry amid COVID-19. Several hypotheses were tested to understand the cause and effect relationship between the brick-and-mortar and online shopping. In order to reach a realistic result a quantitative research was conducted and a non-probability convenience sampling method was used where 191 respondents answered the survey questions on a 5 point Likert and nominal scales. It was found that consumer behavior is common across different countries amid COVID-19 with slight variation related to online shopping due to lack of trust with online sources. It was noticed that Lebanese post the pandemic became less price sensitive towards health products as they seek quality and willing to pay more to get it.

Suggested Citation

  • Bassam Tarhini & Layal Hafiz, 2021. "The Impact Of Covid-19 On Consumer Behavior In The Retailing Industry Of Lebanon," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 3(1), pages 24-37.
  • Handle: RePEc:bum:cactus:v:3:y:2021:i:1:p:24-37
    as

    Download full text from publisher

    File URL: https://www.cactus-journal-of-tourism.ase.ro/Pdf/vol_3_1/Tarhini_Hafiz.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jonathan Reynolds & Elisabeth Howard & Christine Cuthbertson & Latchezar Hristov, 2007. "Perspectives on retail format innovation: relating theory and practice," Post-Print hal-00952139, HAL.
    2. Marián Čvirik, 2020. "Health Conscious Consumer Behaviour: The Impact of a Pandemic on the Case of Slovakia," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 45-58.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marián Čvirik, 2021. "Is Health Consciousness Important at the Time of Coronavirus? The Case of Slovakia and Hungary," Central European Business Review, Prague University of Economics and Business, vol. 2021(4), pages 83-97.
    2. Albors-Garrigos, Jose, 2020. "Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2019. "Effects of value and innovation on brand equity in retailing," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 658-674, November.
    4. Bharat Barik, 2024. "Health Shocks, Risk Aversion, and Consumption Choices: Evidence from Household Intoxicant Spending in India During COVID-19," IIMA Working Papers WP 2024-01-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    5. Isabelle Collin-Lachaud & Jonathan Reynolds & Richard Cuthbertson, 2018. "Track : Retail Marketing Who are the retailers now?," Post-Print hal-03156213, HAL.
    6. Rashid Ali, 2018. "The Impact of Customer Perception about Traditional Department Store and Factory Outlet in fashion industry," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 11(1), pages 77-94, December.
    7. Dholakia, Ruby R. & Dholakia, Nikhilesh & Chattopadhyay, Atish, 2018. "Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India," Journal of Business Research, Elsevier, vol. 86(C), pages 406-415.
    8. Zaid Obeidat & Mohammad Ibrahim Obeidat, 2023. "A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 121-139, January.
    9. Brown, James R., 2010. "Managing the retail format portfolio: An application of modern portfolio theory," Journal of Retailing and Consumer Services, Elsevier, vol. 17(1), pages 19-28.
    10. Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017. "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben [International diversification and the innovation activity and performance of leading," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 805-822.
    11. H. R., Ganesha & Aithal, Sreeramana, 2020. "Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)," MPRA Paper 102550, University Library of Munich, Germany.
    12. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Mohmmad H Alatawi, Fatmah, 2022. "Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    13. Alexander, Bethan & Blazquez Cano, Marta, 2020. "Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    14. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    15. Tambo, Torben, 2014. "Collaboration on technological innovation in Danish fashion chains: A network perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 827-835.
    16. H. R., Ganesha & Aithal, Sreeramana, 2020. "Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)," MPRA Paper 102554, University Library of Munich, Germany.
    17. Matthias Marsall & Gerrit Engelmann & Eva-Maria Skoda & Martin Teufel & Alexander Bäuerle, 2021. "Validation and Test of Measurement Invariance of the Adapted Health Consciousness Scale (HCS-G)," IJERPH, MDPI, vol. 18(11), pages 1-14, June.
    18. Graciola, Ana Paula & De Toni, Deonir & Milan, Gabriel Sperandio & Eberle, Luciene, 2020. "Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    19. Beatriz Moliner-Velázquez & Maria Fuentes-Blasco & David Servera-Francés & Irene Gil-Saura, 2019. "From retail innovation and image to loyalty: moderating effects of product type," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 199-224, March.
    20. Helm, Sabrina & Kim, Soo Hyun & Van Riper, Silvia, 2020. "Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bum:cactus:v:3:y:2021:i:1:p:24-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniel Bulin (email available below). General contact details of provider: https://edirc.repec.org/data/fcasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.