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Health Conscious Consumer Behaviour: The Impact of a Pandemic on the Case of Slovakia

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  • Marián Čvirik

Abstract

The adverse effects of the pandemic (COVID-19) are already reflected in the Slovak economy. At the same time, some experts warn that the pandemic is not over and may manifest itself in the second wave. The article examines the concept of Health consciousness as one of the possible (preventive) measures in a pandemic. The aim is fourfold: 1. to measure the level of health consciousness in normal conditions 2. to measure the level of health consciousness during a pandemic 3. to examine the differences between these levels and 4. to determine the true meaning of health consciousness in a pandemic. A sample of 384 respondents was employed in the research to collect the empirical data. The sample was selected by the quota method. The study consisted of two phases - the first phase before the pandemic and the second phase during the pandemic (COVID-19). The one-way ANOVA test and linear regression analysis were used to explore the impact of selected factors on health consciousness in the Slovak population and to verify the hypotheses. The results of the research indicate that health consciousness increased sharply during the pandemic. At the same time, selected demographic factors were confirmed as factors influencing the level of health consciousness. The level of health consciousness can affect the frequency of infections. The results can be used in many fields (medicine, sociology, psychology, marketing), both theories and practice.Implications for a Central European audience: The development of the Slovak economy at the end of 2019 led to a more positive estimate of GDP growth and other economic indicators. The situation has changed in the context of the pandemic. Especially small and medium-sized enterprises represent a vulnerable place in the Slovak economy. We must look for possible ways to eliminate the pandemic and at the same time look for effective preventive means that could be used in the event of a second wave or another pandemic to protect human lives as well as the state economy.

Suggested Citation

  • Marián Čvirik, 2020. "Health Conscious Consumer Behaviour: The Impact of a Pandemic on the Case of Slovakia," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 45-58.
    • Handle: RePEc:prg:jnlcbr:v:2020:y:2020:i:4:id:249:p:45-58
    DOI: 10.18267/j.cebr.249
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    Citations

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    Cited by:

    1. Bassam Tarhini & Layal Hafiz, 2021. "The Impact Of Covid-19 On Consumer Behavior In The Retailing Industry Of Lebanon," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 3(1), pages 24-37.
    2. Matthias Marsall & Gerrit Engelmann & Eva-Maria Skoda & Martin Teufel & Alexander Bäuerle, 2021. "Validation and Test of Measurement Invariance of the Adapted Health Consciousness Scale (HCS-G)," IJERPH, MDPI, vol. 18(11), pages 1-14, June.
    3. Zaid Obeidat & Mohammad Ibrahim Obeidat, 2023. "A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 121-139, January.
    4. Marián Čvirik, 2021. "Is Health Consciousness Important at the Time of Coronavirus? The Case of Slovakia and Hungary," Central European Business Review, Prague University of Economics and Business, vol. 2021(4), pages 83-97.
    5. Bharat Barik, 2024. "Health Shocks, Risk Aversion, and Consumption Choices: Evidence from Household Intoxicant Spending in India During COVID-19," IIMA Working Papers WP 2024-01-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    6. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    7. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Mohmmad H Alatawi, Fatmah, 2022. "Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).

    More about this item

    Keywords

    health consciousness; consumer health behaviour; COVID-19;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I19 - Health, Education, and Welfare - - Health - - - Other
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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