IDEAS home Printed from https://ideas.repec.org/a/brc/journl/v56y2022i2p141-147.html
   My bibliography  Save this article

Customer Segments On The Higher Education Market

Author

Listed:
  • Iuliana Pârvu

    (Spiru Haret University, Romania)

  • Dragos Mihai Ipate

    (Spiru Haret University, Romania)

Abstract

The last decades have marked a boom in university education worldwide. An increasing share of secondary school graduates continue their education at tertiary level, in the hope of higher future salaries and better career opportunities. On the other hand, the ever-increasing supply of educational services has led to an increasing heterogeneity of services offered by higher education institutions. Students can choose between different fields of study, between different universities, prestigious, between different modes of study etc. The alternatives also differ in terms of tuition fees and salaries expected after graduation. In this context, understanding the determinants of student choice becomes essential for forecasting and designing the services provided by higher education institutions. This paper addresses the issue of segmentation in the higher education market - a component of the research field of higher education marketing, which is still in a pioneering stage

Suggested Citation

  • Iuliana Pârvu & Dragos Mihai Ipate, 2022. "Customer Segments On The Higher Education Market," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 141-147.
    • Handle: RePEc:brc:journl:v:56:y:2022:i:2:p:141-147
    as

    Download full text from publisher

    File URL: http://www.strategiimanageriale.ro/papers/220202.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lafuente-Ruiz-de-Sabando, Amaia & Zorrilla, Pilar & Forcada, Javier, 2018. "A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 8-16.
    2. Allyson Flaster, 2018. "Kids, College, and Capital: Parental Financial Support and College Choice," Research in Higher Education, Springer;Association for Institutional Research, vol. 59(8), pages 979-1020, December.
    3. Martin Henson, 2016. "Taxonomies of Internationalization for Higher Education," World Scientific Book Chapters, in: Ovidiu Nicolescu & Lester Lloyd-Reason (ed.), Challenges, Performances and Tendencies in Organisation Management, chapter 8, pages 67-78, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Grobon, Sébastien & Wolff, François-Charles, 2024. "Do public scholarships crowd out parental transfers? Evidence at the intensive margin from France," Economics of Education Review, Elsevier, vol. 98(C).
    2. Lafuente Ruiz de Sabando, Amaia & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The university image: a model of overall image and stakeholder perspectives," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    3. Tsakiridis, Andreas & O’Donoghue, Cathal & Ryan, Mary & Cullen, Paula & ÓhUallacháin, Daire & Sheridan, Helen & Stout, Jane, 2021. "Examining the relationship between farmer participation in an agri-environment scheme and the quantity and quality of semi-natural habitats on farms - An Irish case study," 2021 Conference, August 17-31, 2021, Virtual 315280, International Association of Agricultural Economists.
    4. Katie Angliss, 2022. "An Alternative Approach to Measuring University Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 33-49, February.
    5. Adriana M. Reyes, 2022. "Race and Ethnic Differences in Financial Dependency of Coresident Young Adults During Economic Recessions and Over Time," Journal of Family and Economic Issues, Springer, vol. 43(1), pages 51-65, March.
    6. Tsakiridis, Andreas & O’Donoghue, Cathal & Ryan, Mary & Cullen, Paula & Ó hUallacháin, Daire & Sheridan, Helen & Stout, Jane, 2022. "Examining the relationship between farmer participation in an agri-environment scheme and the quantity and quality of semi-natural habitats on Irish farms," Land Use Policy, Elsevier, vol. 120(C).
    7. Mikołaj Czajkowski & Tomasz Gajderowicz & Marek Giergiczny & Gabriela Grotkowska & Urszula Sztandar-Sztanderska, 2020. "Choosing the Future: Economic Preferences for Higher Education Using Discrete Choice Experiment Method," Research in Higher Education, Springer;Association for Institutional Research, vol. 61(4), pages 510-539, June.
    8. Prashant Mahajan & Vaishali Patil, 2021. "Making it normal for new enrollments: Effect of institutional and pandemic influence on selecting an engineering institution under the COVID-19 pandemic situation," Papers 2103.13297, arXiv.org.
    9. Marelby Amado & Alfredo Guzmán & Fernando Juarez, 2023. "Relationship between perceived value, student experience, and university reputation: structural equation modeling," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    10. Zubaida Qazi & Wasim Qazi & Syed Ali Raza & Sara Qamar Yousufi, 2022. "The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 253-271, November.
    11. Oliveira, Alícia Araújo Amaral de & Monsueto, Sandro Eduardo, 2024. "The sorting effect on wages in the formal labor market: An analysis of administration, accounting and economics graduates from a public university in Brazil," International Journal of Educational Development, Elsevier, vol. 107(C).
    12. Purificación Alcaide-Pulido & Belén Gutiérrez-Villar & Mariano Carbonero-Ruz, 2022. "Measuring the Image of Private University as a Generic Product: Validation of a Scale," Administrative Sciences, MDPI, vol. 12(4), pages 1-14, November.

    More about this item

    Keywords

    higher education; marketing; market segmentation;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:56:y:2022:i:2:p:141-147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan MICUDA (email available below). General contact details of provider: http://www.univcb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.