Network Multipliers: The Optimality of Targeting Neighbors
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DOI: 10.1515/1446-9022.1415
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- James D. Campbell, 2015. "Localized price promotions as a quality signal in a publicly observable network," Quantitative Marketing and Economics (QME), Springer, vol. 13(1), pages 27-57, March.
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Keywords
Social interactions; network multiplier; targeting neighbors.;All these keywords.
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