Spillovers in Attribute Advertising
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DOI: 10.1515/roms-2014-0020
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Cited by:
- Zhu, Chen & Lopez, Rigoberto A. & Liu, Xiaoou, 2019. "Consumer responses to front-of-package labeling in the presence of information spillovers," Food Policy, Elsevier, vol. 86(C), pages 1-1.
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Keywords
advertising; spillover; vertical differentiation;All these keywords.
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