IDEAS home Printed from https://ideas.repec.org/a/bpj/bjafio/v11y2013i1p1-17n4.html
   My bibliography  Save this article

Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal

Author

Listed:
  • Manuel de Sousa Fragoso Rui

    (The Center for Advanced Studies in Management and Economics – CEFAGE – UE, University of Évora, Largo dos Colegiais 2, Évora 7000, Portugal)

Abstract

Marketing channels play an important role in the competitiveness of agribusiness value chains. Thus, this paper proposes a model for planning marketing channels in agribusiness that also considers transaction costs. This model is developed in two steps, diagnostic and decision, and is applied to the olive oil agribusiness in Portugal. The diagnostic step includes analysis of the agribusiness chain value, marketing channels, transaction characteristics, and institutional environment. The decision step fits the information from the diagnostic into a qualitative cost–benefit analysis, based on a multi-criteria problem of ordering preferences.

Suggested Citation

  • Manuel de Sousa Fragoso Rui, 2013. "Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 11(1), pages 51-67, January.
    • Handle: RePEc:bpj:bjafio:v:11:y:2013:i:1:p:1-17:n:4
    DOI: 10.1515/jafio-2013-0001
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/jafio-2013-0001
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.
    File URL: https://libkey.io/10.1515/jafio-2013-0001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lui, Steven S. & Wong, Yin-yee & Liu, Weiping, 2009. "Asset specificity roles in interfirm cooperation: Reducing opportunistic behavior or increasing cooperative behavior?," Journal of Business Research, Elsevier, vol. 62(11), pages 1214-1219, November.
    2. Jill E. Hobbs & Linda M. Young, 1999. "Increasing Vertical Linkages in Agrifood Supply Chains: A Conceptual Model and Some Preliminary Evidence," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(4), pages 478-478, December.
    3. Almeida-Dias, J. & Figueira, J.R. & Roy, B., 2010. "Electre Tri-C: A multiple criteria sorting method based on characteristic reference actions," European Journal of Operational Research, Elsevier, vol. 204(3), pages 565-580, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rui Fragoso, 2013. "Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal," CEFAGE-UE Working Papers 2013_07, University of Evora, CEFAGE-UE (Portugal).
    2. Dasí-Rodríguez, Sonia & Pardo-del-Val, Manuela, 2015. "Seeking partners in international alliances: The influence of cultural factors," Journal of Business Research, Elsevier, vol. 68(7), pages 1522-1526.
    3. Eduardo Fernández & José Rui Figueira & Jorge Navarro, 2023. "A theoretical look at ordinal classification methods based on comparing actions with limiting boundaries between adjacent classes," Annals of Operations Research, Springer, vol. 325(2), pages 819-843, June.
    4. Zheng Yuan & Baohua Wen & Cheng He & Jin Zhou & Zhonghua Zhou & Feng Xu, 2022. "Application of Multi-Criteria Decision-Making Analysis to Rural Spatial Sustainability Evaluation: A Systematic Review," IJERPH, MDPI, vol. 19(11), pages 1-31, May.
    5. Fernández, Eduardo & Figueira, José Rui & Navarro, Jorge & Solares, Efrain, 2022. "Handling imperfect information in multiple criteria decision-making through a comprehensive interval outranking approach," Socio-Economic Planning Sciences, Elsevier, vol. 82(PB).
    6. Sambasivan, Murali & Siew-Phaik, Loke & Abidin Mohamed, Zainal & Choy Leong, Yee, 2013. "Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives, interdependence, asset specificity and relational capital," International Journal of Production Economics, Elsevier, vol. 141(1), pages 339-351.
    7. Hu, Qiwei & Chakhar, Salem & Siraj, Sajid & Labib, Ashraf, 2017. "Spare parts classification in industrial manufacturing using the dominance-based rough set approach," European Journal of Operational Research, Elsevier, vol. 262(3), pages 1136-1163.
    8. Govindan, Kannan & Jepsen, Martin Brandt, 2016. "ELECTRE: A comprehensive literature review on methodologies and applications," European Journal of Operational Research, Elsevier, vol. 250(1), pages 1-29.
    9. Li, Xiaokang & Guo, Hongdong & Li, Lin, 2016. "Contract Farming in China: Perspectives of Smallholders in Vegetable Production," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235573, Agricultural and Applied Economics Association.
    10. Murat Köksalan & Vincent Mousseau & Selin Özpeynirci, 2017. "Multi-Criteria Sorting with Category Size Restrictions," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 5-23, January.
    11. Rodolfo Petter & Luis Resende & Pedro Andrade Júnior & Diogo Horst, 2014. "Systematic review: an analysis model for measuring the coopetitive performance in horizontal cooperation networks mapping the critical success factors and their variables," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 53(1), pages 157-178, August.
    12. Fernández, Eduardo & Figueira, José Rui & Navarro, Jorge & Solares, Efrain, 2023. "A generalized approach to ordinal classification based on the comparison of actions with either limiting or characteristic profiles," European Journal of Operational Research, Elsevier, vol. 305(3), pages 1309-1322.
    13. Barbati, M. & Figueira, J.R. & Greco, S. & Ishizaka, A. & Panaro, S., 2023. "A multiple criteria methodology for priority based portfolio selection," Socio-Economic Planning Sciences, Elsevier, vol. 88(C).
    14. Fernández, Eduardo & Navarro, Jorge & Solares, Efrain, 2022. "A hierarchical interval outranking approach with interacting criteria," European Journal of Operational Research, Elsevier, vol. 298(1), pages 293-307.
    15. Wang, Cheng Lu & Shi, Yizheng & Barnes, Bradley R., 2015. "The role of satisfaction, trust and contractual obligation on long-term orientation," Journal of Business Research, Elsevier, vol. 68(3), pages 473-479.
    16. Khaled Belahcène & Vincent Mousseau & Wassila Ouerdane & Marc Pirlot & Olivier Sobrie, 2023. "Multiple criteria sorting models and methods—Part I: survey of the literature," 4OR, Springer, vol. 21(1), pages 1-46, March.
    17. Liwen Wang, 2023. "The interplay of contracts and trust: untangling between- and within-dyad effects," Post-Print hal-03944358, HAL.
    18. Tlili, Ali & Belahcène, Khaled & Khaled, Oumaima & Mousseau, Vincent & Ouerdane, Wassila, 2022. "Learning non-compensatory sorting models using efficient SAT/MaxSAT formulations," European Journal of Operational Research, Elsevier, vol. 298(3), pages 979-1006.
    19. Aihua Wu & Tianfu Li, 2020. "Gaining sustainable development by green supply chain innovation: Perspectives of specific investments and stakeholder engagement," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 962-975, March.
    20. Arandarenko, Mihail & Corrente, Salvatore & Jandrić, Maja & Stamenković, Mladen, 2020. "Multiple criteria decision aiding as a prediction tool for migration potential of regions," European Journal of Operational Research, Elsevier, vol. 284(3), pages 1154-1166.

    More about this item

    Keywords

    marketing channels; agribusiness; transaction costs; cost–benefit; multi-criteria;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:bjafio:v:11:y:2013:i:1:p:1-17:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.