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Asymmetric Complementary Goods Pricing under Sequential Moves

Author

Listed:
  • Cheng Leonard K

    (Hong Kong University of Science and Technology)

  • Nahm Jae

    (Korea University)

Abstract

We examine asymmetric complementary good pricing under sequential moves when a price leader (firm A) produces a main product, whereas a price follower (firm B) produces an enhancer for the main product. We show that under sequential moves there is an additional pricing regime "pseudo complements" besides the two cases obtained under simultaneous pricing, namely, (i) "independent pricing" and (ii) "bundling pricing." Under the pseudo complements regime, firm A behaves as if it is an independent monopolist, whereas firm B behaves as if the two products are strict complements. We characterize several properties of the pseudo complements regime. We show that the double mark-up problem persists in the pseudo complement regime. However, when firm A incorporates firm B's function into product A, it alleviates the double mark-up problem. We also explore how the main product's quality improvement affects the follower's R&D incentives.

Suggested Citation

  • Cheng Leonard K & Nahm Jae, 2010. "Asymmetric Complementary Goods Pricing under Sequential Moves," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 10(1), pages 1-22, May.
    • Handle: RePEc:bpj:bejeap:v:10:y:2010:i:1:n:46
    DOI: 10.2202/1935-1682.2390
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    References listed on IDEAS

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    1. Dennis W. Carlton & Michael Waldman, 2002. "The Strategic Use of Tying to Preserve and Create Market Power in Evolving Industries," RAND Journal of Economics, The RAND Corporation, vol. 33(2), pages 194-220, Summer.
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    3. repec:bla:jindec:v:48:y:2000:i:4:p:413-32 is not listed on IDEAS
    4. Leonard K. Cheng & Jae Nahm, 2007. "Product boundary, vertical competition, and the double mark-upproblem," RAND Journal of Economics, RAND Corporation, vol. 38(2), pages 447-466, June.
    5. Barry Nalebuff, 2004. "Bundling as an Entry Barrier," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 119(1), pages 159-187.
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