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How e-WOM Valence Moderates the Effect of Brand Love on e-WOM Intentions of Consumers?

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  • Kubra Tekbiyik
  • Irem Eren Erdogmus

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  • Kubra Tekbiyik & Irem Eren Erdogmus, 2020. "How e-WOM Valence Moderates the Effect of Brand Love on e-WOM Intentions of Consumers?," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 34(1), pages 76-90.
    • Handle: RePEc:boz:journl:v:34:y:2020:i:1:p:76-90
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