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Exploring The Relationship Between Worker S Adaptive Performance And Co-Creation Process In Indonesia S Creative Industry

Author

Listed:
  • NANDINI Widya

    (School of Business and Management)

  • GUSTOMO Aurik

    (School of Business and Management)

  • SUSHANDOYO Dedy

    (School of Business and Management)

Abstract

Today, a new market perspective has emerged that changes the former view through the concept of co-creation. However, the explanation regarding this interaction is still limited. Therefore, this research attempts to examine the interaction between the company and the market thoroughly based on the customers co-creation process in Indonesia s media and application development companies. To achieve those research objectives, we conducted a preliminary study through semi-structured interviews. This study found that the tinkering co-creation process exists in these two sectors of the creative industry. This preliminary study also found that workers adaptive performance is pivotal toward the co-creation process between the company and the customer. Therefore, it demands adaptive workers to have a better approach to product development with their clients. Thus, it is showed that co-creation processes are one of the keys to developing a sustainable competitive advantage for companies.

Suggested Citation

  • NANDINI Widya & GUSTOMO Aurik & SUSHANDOYO Dedy, 2021. "Exploring The Relationship Between Worker S Adaptive Performance And Co-Creation Process In Indonesia S Creative Industry," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(2), pages 62-80, May.
    • Handle: RePEc:blg:reveco:v:73:y:2021:i:2:p:62-80
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    References listed on IDEAS

    as
    1. Merita Bernik & Yudi Azis & Dwi Kartini & Budi Harsanto, 2015. "Managing Innovation of SMEs in Creative Industry for Interactive Game Subsector and TV and Radio Subsector Based on Local Wisdom in Development of Competitiveness Business (Case Study SMESs in Bandung," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 1(2), pages 49-53.
    2. James G. March, 1991. "Exploration and Exploitation in Organizational Learning," Organization Science, INFORMS, vol. 2(1), pages 71-87, February.
    3. Andreas Hein & Jörg Weking & Maximilian Schreieck & Manuel Wiesche & Markus Böhm & Helmut Krcmar, 2019. "Value co-creation practices in business-to-business platform ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 503-518, September.
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    More about this item

    Keywords

    Adaptive Performance; Creative Industry; Co-creation; Product Development; Emerging Market;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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