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Arguments For Csr-Based Sustainable Competitiveness Of Multinationals In Emerging Markets (Part I)

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  • OGREAN Claudia

    (Lucian Blaga University of Sibiu, Romania)

  • HERCIU Mihaela

    (Lucian Blaga University of Sibiu, Romania)

Abstract

The (two parts of the) paper aims to bring into discussion the case of CSR-based sustainable competitiveness of multinationals in emerging market economies, through an interdisciplinary approach (international business and strategic management) applied to a multilevel analysis (country and company). The main conclusion of the paper is that, despite the circumstances that nowadays characterize international business in general and the emerging market economies in particular, such a transformation in business models is not only desirable, but mandatory. Key arguments in favor of this assumption are found (both theoretically and empirically) at global/general level and, as well, at the emerging market economies’ level.

Suggested Citation

  • OGREAN Claudia & HERCIU Mihaela, 2014. "Arguments For Csr-Based Sustainable Competitiveness Of Multinationals In Emerging Markets (Part I)," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 9(3), pages 57-67, December.
    • Handle: RePEc:blg:journl:v:9:y:2014:i:3:p:57-67
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    References listed on IDEAS

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    Cited by:

    1. Omodara Damilola & Ikhile Deborah & Ogundana Oyedele & Akin-Akinyosoye Kehinde, 2020. "Global pandemic and business performance: Impacts and responses," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(6), pages 01-11, October.

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