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Place Image Formation and Cross‐Border Shopping: German Shoppers in the Polish Bazaar in Słubice

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  • Bianca B. Szytniewski
  • Bas Spierings

Abstract

This study focuses on differences in place image formation between cross‐border shoppers who visit the bazaar in the Polish part of the border‐crossing town of Frankfurt–Oder/Słubice. By examining the German–Polish border context and the historical and regional particularities of this shopping destination, our qualitative analysis reveals differences in place image formation between two groups of German border crossers: locals from Frankfurt–Oder and visitors from other parts of the borderland. It turns out that the locals regarded the border‐crossing town as part of daily life and had lost interest in the bazaar, while cross‐border shoppers from further afield visited the bazaar regularly, were motivated by leisure, and assessed the bazaar more positively. These differences in place image formation between the two groups resulted from differences in mind‐set and motivation, influencing not only the knowledge and experiences of the border crossers, but also the likelihood of visiting this specific shopping destination again.

Suggested Citation

  • Bianca B. Szytniewski & Bas Spierings, 2018. "Place Image Formation and Cross‐Border Shopping: German Shoppers in the Polish Bazaar in Słubice," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 109(2), pages 295-308, April.
    • Handle: RePEc:bla:tvecsg:v:109:y:2018:i:2:p:295-308
    DOI: 10.1111/tesg.12283
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    References listed on IDEAS

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    1. Bas Spierings & Martin Van Der Velde, 2008. "Shopping, Borders And Unfamiliarity: Consumer Mobility In Europe," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 99(4), pages 497-505, September.
    2. Bianca Szytniewski & Bas Spierings, 2014. "Encounters with Otherness: Implications of (Un)familiarity for Daily Life in Borderlands," Journal of Borderlands Studies, Taylor & Francis Journals, vol. 29(3), pages 339-351, September.
    3. James Anderson & Liam O'Dowd, 1999. "Borders, Border Regions and Territoriality: Contradictory Meanings, Changing Significance," Regional Studies, Taylor & Francis Journals, vol. 33(7), pages 593-604.
    4. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    5. Murphy, Laurie & Moscardo, Gianna & Benckendorff, Pierre & Pearce, Philip, 2011. "Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 302-310.
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