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The Influence of Celebrities on OTT Platforms Impact of Telepresence and Parasocial Interaction on National Image and Visit Intentions

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  • Jang, Moonkyoung
  • Lee, Saerom

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  • Jang, Moonkyoung & Lee, Saerom, 2024. "The Influence of Celebrities on OTT Platforms Impact of Telepresence and Parasocial Interaction on National Image and Visit Intentions," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302489, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302489
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    File URL: https://www.econstor.eu/bitstream/10419/302489/1/ITS-Seoul-2024-paper-065.pdf
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    References listed on IDEAS

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    1. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    2. Moonkyoung Jang & Dokyung Kim & Hyunmi Baek, 2023. "How do global audiences of TV shows take shape?: Evidence from Netflix," Applied Economics Letters, Taylor & Francis Journals, vol. 30(3), pages 285-291, February.
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