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Why sacrifice rigour for relevance? A proposal for combining laboratory and field research in strategic management

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  • Charles R. Schwenk

Abstract

Two of the most common objections to laboratory research in strategic management are presented and critically evaluated. Commonly accepted normative models of the research process in strategic management are based on the assumption that field research is appropriate in an emerging field and that laboratory research is only appropriate after sufficient field research has been done. The alternative normative model for research in strategic management presented in this paper involves the simultaneous use of laboratory and field methodologies.

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  • Charles R. Schwenk, 1982. "Why sacrifice rigour for relevance? A proposal for combining laboratory and field research in strategic management," Strategic Management Journal, Wiley Blackwell, vol. 3(3), pages 213-225, July.
    • Handle: RePEc:bla:stratm:v:3:y:1982:i:3:p:213-225
    DOI: 10.1002/smj.4250030304
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    Cited by:

    1. Stefan Linder, 2016. "Fostering strategic renewal: monetary incentives, merit-based promotions, and engagement in autonomous strategic action," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 27(2), pages 251-280, May.
    2. Rieger, Verena & Klarmann, Martin, 2022. "The effect of cooperative team culture on innovation," Journal of Business Research, Elsevier, vol. 144(C), pages 1256-1271.
    3. Lorenz Graf-Vlachy, 2019. "Like student like manager? Using student subjects in managerial debiasing research," Review of Managerial Science, Springer, vol. 13(2), pages 347-376, April.
    4. Michalisin, Michael D. & Karau, Steven J. & Tangpong, Charnchai, 2004. "The effects of performance and team cohesion on attribution: a longitudinal simulation," Journal of Business Research, Elsevier, vol. 57(10), pages 1108-1115, October.
    5. Marcin Awdziej & Jolanta Tkaczyk, 2016. "Simulation Business Games in the Research of Marketing Managers’ Decision Making Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 82-90, July.
    6. Michelle BergadaÀ & Raymond-Alain ThiÉtart, 1997. "Stradin: A Strategic Dynamic and Interactive Decision-Making Process," Group Decision and Negotiation, Springer, vol. 6(1), pages 61-75, January.
    7. James Derbyshire & Mandeep Dhami & Ian Belton & Dilek Önkal, 2023. "The value of experiments in futures and foresight science as illustrated by the case of scenario planning," Futures & Foresight Science, John Wiley & Sons, vol. 5(2), June.

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