An Empirical Analysis of Intra‐Firm Product Substitutability in Fashion Retailing
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DOI: 10.1111/poms.13569
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- Sai Chand Chintala & Jūra Liaukonytė & Nathan Yang, 2024. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy," Marketing Science, INFORMS, vol. 43(3), pages 506-522, May.
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