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When Triple‐A Supply Chains Meet Digitalization: The Case of JD.com's C2M Model

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  • Ho‐Yin Mak
  • Zuo‐Jun Max Shen

Abstract

The Triple‐A supply chain (Lee 2004) has become one of the most influential concepts for practitioners and researchers in supply chain management. It stipulates that supply chains should strive to improve along the dimensions of agility, adaptability, and alignment, as opposed to focusing exclusively on cost and efficiency improvements. While various strategies have since been adopted across different industries to foster the Triple‐A, the digitalization movement poses both new challenges and opportunities for developing Triple‐A supply chains. In this article, we shall discuss an emerging mode of supply chain innovation, known as the consumer‐to‐manufacturer (C2M) model, and how it enables new possibilities for achieving Triple‐A “digital” supply chains. C2M establishes digital links between end consumers and upstream manufacturers and product designers, and provides a variety of tactics to shorten the information flow process of the supply chain. Our discussion focuses on the implementation of C2M at JD.com, a leading online retailer in China.

Suggested Citation

  • Ho‐Yin Mak & Zuo‐Jun Max Shen, 2021. "When Triple‐A Supply Chains Meet Digitalization: The Case of JD.com's C2M Model," Production and Operations Management, Production and Operations Management Society, vol. 30(3), pages 656-665, March.
    • Handle: RePEc:bla:popmgt:v:30:y:2021:i:3:p:656-665
    DOI: 10.1111/poms.13307
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    3. Sun, Xuting & Kuo, Yong-Hong & Xue, Weili & Li, Yanzhi, 2024. "Technology-driven logistics and supply chain management for societal impacts," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
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    6. Park, JungKun & Hong, EunPyo & Park, Yun-na, 2023. "Toward a new business model of retail industry: The role of brand experience and brand authenticity," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    7. Zhang, Yanming & Huo, Baofeng & Haney, Mark H. & Kang, Mingu, 2022. "The effect of buyer digital capability advantage on supplier unethical behavior: A moderated mediation model of relationship transparency and relational capital," International Journal of Production Economics, Elsevier, vol. 253(C).
    8. Lyu, Gaoyan & Hu, Huaqing & Zhuang, Guomian & Xi, Chenyang, 2023. "C2M strategies on an e-commerce platform under brand competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
    9. He, Bo & Mirchandani, Prakash & Yang, Guang, 2023. "Offering custom products using a C2M model: Collaborating with an E-commerce platform," International Journal of Production Economics, Elsevier, vol. 262(C).
    10. Huang, Jianhui & Wang, Yue & Ng, Stephen C.H. & Tsung, Fugee, 2024. "Overcoming the semantic gap in the customer-to-manufacturer (C2M) platform: A soft prompts-based approach with pretrained language models," International Journal of Production Economics, Elsevier, vol. 272(C).
    11. Ciampi, Francesco & Faraoni, Monica & Ballerini, Jacopo & Meli, Francesco, 2022. "The co-evolutionary relationship between digitalization and organizational agility: Ongoing debates, theoretical developments and future research perspectives," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    12. Feng, Yunting & Lai, Kee-hung & Zhu, Qinghua, 2022. "Green supply chain innovation: Emergence, adoption, and challenges," International Journal of Production Economics, Elsevier, vol. 248(C).
    13. Ke Rong & Di Zhou & Xinwei Shi & Wei Huang, 2022. "Social Information Disclosure of Friends in Common in an E‐commerce Platform Ecosystem: An Online Experiment," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 984-1005, March.
    14. Farajpour, Farnoush & Hassanzadeh, Alireza & Elahi, Shaban & Ghazanfari, Mehdi, 2022. "Digital supply chain blueprint via a systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    15. Iana Shaheen & Arash Azadegan & Samuel Roscoe, 2021. "Who Takes Risks? A Framework on Organizational Risk‐Taking During Sudden‐Onset Disasters," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 4023-4043, November.
    16. Saoussane Srhir & Anicia Jaegler & Jairo R. Montoya‐Torres, 2023. "Uncovering Industry 4.0 technology attributes in sustainable supply chain 4.0: A systematic literature review," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4143-4166, November.
    17. Latan, Hengky & Lopes de Sousa Jabbour, Ana Beatriz & Sarkis, Joseph & Chiappetta Jabbour, Charbel Jose & Ali, Murad, 2024. "The nexus of supply chain performance and blockchain technology in the digitalization era: Insights from a fast-growing economy," Journal of Business Research, Elsevier, vol. 172(C).

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