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Improving Profits by Bundling Vertically Differentiated Products

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  • Dorothée Honhon
  • Xiajun Amy Pan

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  • Dorothée Honhon & Xiajun Amy Pan, 2017. "Improving Profits by Bundling Vertically Differentiated Products," Production and Operations Management, Production and Operations Management Society, vol. 26(8), pages 1481-1497, August.
    • Handle: RePEc:bla:popmgt:v:26:y:2017:i:8:p:1481-1497
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    File URL: http://hdl.handle.net/10.1111/poms.12686
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    Citations

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    Cited by:

    1. Paulo Martins & Paula Rodrigues & Carlos Martins & Teresa Barros & Nelson Duarte & Rebecca Kechen Dong & Yiyi Liao & Ubaldo Comite & Xiaoguang Yue, 2021. "Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in Portugal," JRFM, MDPI, vol. 14(5), pages 1-19, April.
    2. Angelika Endres-Fröhlich & Joachim Heinzel, 2022. "The Impact of Product Qualities on Downstream Bundling in a Distribution Channel," Working Papers Dissertations 90, Paderborn University, Faculty of Business Administration and Economics.
    3. Zhou, Shu & Song, Boqian & Gavirneni, Srinagesh, 2020. "Bundling decisions in a two-product duopoly – Lead or follow?," European Journal of Operational Research, Elsevier, vol. 284(3), pages 980-989.
    4. Angelika Endres & Joachim Heinzel, 2019. "The Impact of Product Qualities on Downstream Bundling in a Distribution Channel," Working Papers CIE 124, Paderborn University, CIE Center for International Economics.
    5. Le Wang & Paul Benjamin Lowry & Xin (Robert) Luo & Han Li, 2023. "Moving Consumers from Free to Fee in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Arena Games," Information Systems Research, INFORMS, vol. 34(1), pages 275-296, March.
    6. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
    7. Tarek Abdallah, 2019. "On the Benefit (Or Cost) of Large‐Scale Bundling," Production and Operations Management, Production and Operations Management Society, vol. 28(4), pages 955-969, April.
    8. Yuan, Yichao & Xiao, Tiaojun, 2022. "Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    9. Yuan, Yichao & Xiao, Tiaojun, 2023. "Revelation mechanism and decoy strategy for a supply chain with consumer's perceived substitutability," Omega, Elsevier, vol. 120(C).
    10. Tang, Yuanzhao & Perera, Sandun C. & Cao, Qingning & Ji, Xiang, 2023. "Supplier versus platform bundling: Optimal strategies under agency selling," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
    11. Li, Jianbin & Liu, Lang & Luo, Xiaomeng & Zhu, Stuart X., 2023. "Interactive bundle pricing strategy for online pharmacies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
    12. Yangyang Peng & Xiaolin Xu & Xue Liang & Weili Xue, 2020. "Mismatch risk allocation in a coproduct supply chain," Annals of Operations Research, Springer, vol. 291(1), pages 707-730, August.
    13. Zhenhua Gao & Luyao Zhao & Hongjun Wang, 2022. "Supply Chain Coordination of Product and Service Bundling Based on Network Externalities," Sustainability, MDPI, vol. 14(13), pages 1-19, June.
    14. Angelika Endres & Joachim Heinzel, 2019. "The Impact of Product Qualities on Downstream Bundling in a Distribution Channel," Working Papers CIE 127, Paderborn University, CIE Center for International Economics.
    15. Xiaolong Guo & Shengming Zheng & Yugang Yu & Fuqiang Zhang, 2021. "Optimal Bundling Strategy for a Retail Platform Under Agency Selling," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2273-2284, July.
    16. Cao, Qingning & Tang, Yuanzhao & Perera, Sandun & Zhang, Jianqiang, 2022. "Manufacturer- versus retailer-initiated bundling: Implications for the supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 157(C).

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