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Third-degree Price Discrimination with Fairness-concerned Consumers

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  • Tomohisa Okada

Abstract

This paper studies monopolistic third-degree price discrimination, incorporating consumers' fairness concerns: discriminatory pricing antagonizes consumers and may reduce their demand. In contrast to the findings in previous studies, we show that consumers' concerns regarding price inequalities may deter discriminatory pricing by monopolists. Furthermore, a strong aversion to unfair pricing may improve social welfare compared with the situation in which consumers do not perceive price discrimination as unfair. Conversely, if the disutility from price inequality is not sufficiently large, social welfare decreases.

Suggested Citation

  • Tomohisa Okada, 2014. "Third-degree Price Discrimination with Fairness-concerned Consumers," Manchester School, University of Manchester, vol. 82(6), pages 701-715, December.
    • Handle: RePEc:bla:manchs:v:82:y:2014:i:6:p:701-715
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    File URL: http://hdl.handle.net/10.1111/manc.12041
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    References listed on IDEAS

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    1. Ernst Fehr & Klaus M. Schmidt, 1999. "A Theory of Fairness, Competition, and Cooperation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 114(3), pages 817-868.
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    7. Tomohisa Okada & Takanori Adachi, 2013. "Third-Degree Price Discrimination, Consumption Externalities, and Market Opening," Journal of Industry, Competition and Trade, Springer, vol. 13(2), pages 209-219, June.
    8. Englmaier, Florian & Gratz, Linda & Reisinger, Markus, 2012. "Price Discrimination and Fairness Concerns," Discussion Papers in Economics 12735, University of Munich, Department of Economics.
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    Cited by:

    1. Matthew Selove, 2019. "Dynamic pricing with fairness concerns and a capacity constraint," Quantitative Marketing and Economics (QME), Springer, vol. 17(4), pages 385-413, December.
    2. Hendrik Sonnabend, 2016. "Fairness constraints on profit-seeking: evidence from the German club concert industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 40(4), pages 529-545, November.
    3. Takanori Adachi & Michal Fabinger, 2019. "Output and Welfare Implications of Oligopolistic Third-Degree Price Discrimination," Working Papers e139, Tokyo Center for Economic Research.
    4. Adachi, Takanori, 2023. "A sufficient statistics approach for welfare analysis of oligopolistic third‐degree price discrimination," International Journal of Industrial Organization, Elsevier, vol. 86(C).

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