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Performative Achievement of Routine Recognizability: An Analysis of Order Taking Routines at Sushi Bars

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  • Yutaka Yamauchi
  • Takeshi Hiramoto

Abstract

The concept of performativity, a central theme in routine dynamics research, suggests that a routine does not first exist as a recognizable phenomenon, and then actions are taken subsequently. On the contrary, actions themselves need to achieve the recognizability of the routine. This paper revisits recognizability in light of routine interdependence and materiality. Focusing on order taking routines at sushi bars, the analysis reveals that participants constantly achieve the beginning of a routine performance by drawing on performances of other routines and materiality, both of which are seemingly unrelated to the focal routine. Prior to routine initiation, much material and embodied work is conducted in order to make the routine recognizable. Once initiated, the routine performance makes subtle use of materiality, allowing participants to engage in a seemingly unrelated routine while they remain subordinately attentive to the focal routine. While a routine appears to exist on its own once it is recognized, the achievement of this recognition relies largely on factors that are not part of the routine.

Suggested Citation

  • Yutaka Yamauchi & Takeshi Hiramoto, 2020. "Performative Achievement of Routine Recognizability: An Analysis of Order Taking Routines at Sushi Bars," Journal of Management Studies, Wiley Blackwell, vol. 57(8), pages 1610-1642, December.
    • Handle: RePEc:bla:jomstd:v:57:y:2020:i:8:p:1610-1642
    DOI: 10.1111/joms.12555
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    References listed on IDEAS

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