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Beyond Homo Entrepreneurus: Judgment and the Theory of Cultural Entrepreneurship

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  • Michael Lounsbury
  • Joel Gehman
  • Mary Ann Glynn

Abstract

In this paper, we embrace the critique of the contemporary entrepreneurship literature offered by Foss, Klein, and Bjørnskov, and applaud their advance of the Judgment‐Based Approach (JBA) as a way to broaden our understanding of entrepreneurial processes by contextualizing entrepreneurial action. However, we believe that to attain the promise of the JBA, a broader inter‐disciplinary engagement beyond economics is required. Drawing on theory and arguments in the cultural entrepreneurship literature, we emphasize the fruitfulness of foregrounding the role of culture – a theoretical focus that is marginalized both in the mainstream entrepreneurship literature and in the JBA. We compare the JBA and the Theory of Cultural Entrepreneurship and outline how a wider inter‐disciplinary research agenda could be advanced in entrepreneurial studies.

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  • Michael Lounsbury & Joel Gehman & Mary Ann Glynn, 2019. "Beyond Homo Entrepreneurus: Judgment and the Theory of Cultural Entrepreneurship," Journal of Management Studies, Wiley Blackwell, vol. 56(6), pages 1214-1236, September.
    • Handle: RePEc:bla:jomstd:v:56:y:2019:i:6:p:1214-1236
    DOI: 10.1111/joms.12429
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    Cited by:

    1. Constantinides, Panos & Slavova, Mira, 2020. "From a monopoly to an entrepreneurial field: The constitution of possibilities in South African energy," Journal of Business Venturing, Elsevier, vol. 35(6).
    2. Matthew M. Mars, 2022. "Community and Cultural Entrepreneurship and Value Co-Creation in the Local Food Marketscape," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    3. Yuliya Snihur & Llewellyn D. W. Thomas & Raghu Garud & Nelson Phillips, 2022. "Entrepreneurial Framing: A Literature Review and Future Research Directions," Entrepreneurship Theory and Practice, , vol. 46(3), pages 578-606, May.
    4. Rittstieg, Pauline Tilla, 2022. "Convincing investors: A study of personal, adapted storytelling and strategic behavior in entrepreneurial fundraising," Junior Management Science (JUMS), Junior Management Science e. V., vol. 7(5), pages 1193-1223.
    5. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
    6. Williams, Trenton Alma & Zhao, Eric Yanfei & Sonenshein, Scott & Ucbasaran, Deniz & George, Gerard, 2021. "Breaking boundaries to creatively generate value: The role of resourcefulness in entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(5).
    7. Chu, Irene & Vu, Mai & Adomako, Samuel & Lanivich, Stephen E., 2024. "Human flourishing from eudaimonic balance of values in entrepreneurs," Journal of Business Research, Elsevier, vol. 175(C).
    8. Srivastava, Smita & Oberoi, Swati & Gupta, Vishal K., 2023. "The story and the storyteller: Strategic storytelling that gets human attention for entrepreneurs," Business Horizons, Elsevier, vol. 66(3), pages 347-358.
    9. Frolov, Daniil, 2021. "Transplantation of economic institutions: a post-institutional theory (expanded version)," MPRA Paper 108707, University Library of Munich, Germany.
    10. Jean‐François Soublière & Christi Lockwood, 2022. "Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors," Strategic Management Journal, Wiley Blackwell, vol. 43(8), pages 1499-1527, August.
    11. Bronwyn P. Wood & Poh Yen Ng & Bettina Lynda Bastian, 2021. "Hegemonic Conceptualizations of Empowerment in Entrepreneurship and Their Suitability for Collective Contexts," Administrative Sciences, MDPI, vol. 11(1), pages 1-17, March.

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