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Understanding competing application usage with the theory of planned behavior

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  • Julian Lin
  • Hock Chuan Chan
  • Kwok Kee Wei

Abstract

User acceptance models such as the technology acceptance model, the theory of reasoned action, and the theory of planned behavior have been widely used to study a specific information system, a group of systems, or even computers in general. This study examines the usage of competitive information systems. It applies the theory of planned behavior (TPB) in a comparative frame of reference model (relative model) in which relative attitude, relative subjective norm, relative intention, and relative usage are examined. The study is set in the context of two instant messaging technologies. Based on a survey from 300 instant messaging users, the effects of attitude and subjective norm on intention in each model were different (i.e., when TPB is tested once for each application). This confirms that the behavioral model can show different effects for competitive products. In addition, correct competitive answers were given by the relative model; however, these may differ from the answers found from a single application model. The authors show the importance of studying the relative model for competitive products.

Suggested Citation

  • Julian Lin & Hock Chuan Chan & Kwok Kee Wei, 2006. "Understanding competing application usage with the theory of planned behavior," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 57(10), pages 1338-1349, August.
  • Handle: RePEc:bla:jamist:v:57:y:2006:i:10:p:1338-1349
    DOI: 10.1002/asi.20453
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    Cited by:

    1. Carol X. J. Ou & Robert M. Davison, 2016. "Shaping guanxi networks at work through instant messaging," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1153-1168, May.
    2. Haegemans, Tom & Snoeck, Monique & Lemahieu, Wilfried, 2018. "Entering data correctly: An empirical evaluation of the theory of planned behaviour in the context of manual data acquisition," Reliability Engineering and System Safety, Elsevier, vol. 178(C), pages 12-30.
    3. Yong‐Mi Kim, 2010. "The adoption of university library Web site resources: A multigroup analysis," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 61(5), pages 978-993, May.

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