IDEAS home Printed from https://ideas.repec.org/a/bla/jageco/v51y2000i2p210-223.html
   My bibliography  Save this article

Production and Marketing Strategies of Spanish Citrus Farmers

Author

Listed:
  • Nigel D. Poole

Abstract

Farmers are constantly exhorted to be good marketers. This research explores the connection between production characteristics and producer business orientation in the Spanish citrus industry. The sector lends itself to this study because it is by far the world's largest exporter of fresh oranges and mandarins, and yet has been criticised for fundamental weaknesses not only in the structure of production systems but also in the patterns of marketing activity. Survey data from Valencia are used to test the assumption that specialised producers also possess enirepreneurial attitudes and attributes. Cluster analysis is used to identify strategic groups of producers according to production characteristics and producer business orientation. The complexity of the industry is found to defy simple polar hypotheses about “good” and “weak” structures and strategies.

Suggested Citation

  • Nigel D. Poole, 2000. "Production and Marketing Strategies of Spanish Citrus Farmers," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(2), pages 210-223, May.
    • Handle: RePEc:bla:jageco:v:51:y:2000:i:2:p:210-223
    DOI: 10.1111/j.1477-9552.2000.tb01224.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1477-9552.2000.tb01224.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1477-9552.2000.tb01224.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Boggess, William G. & Anaman, Kwabena A. & Hanson, Gregory D., 1985. "Importance, Causes, and Management Responses to Farm Risks: Evidence From Florida and Alabama," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 17(2), pages 105-116, December.
    2. Boggess, William G. & Anaman, Kwabena A. & Hanson, Gregory D., 1985. "Importance, Causes, And Management Responses To Farm Risks: Evidence From Florida And Alabama," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 17(2), pages 1-12, December.
    3. Poole, Nigel D. & Del Campo Gomis, Francisco J. & Julia Igual, Juan F. & Vidal Gimenez, Fernando, 1998. "Formal contracts in fresh produce markets," Food Policy, Elsevier, vol. 23(2), pages 131-142, April.
    4. Fraser McLeay & Sandra Martin & Tony Zwart, 1996. "Farm business marketing behavior and strategic groups in agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(4), pages 339-351.
    5. S. Martin & F. McLeay, 1998. "The Diversity of Farmers' Risk Management Strategies in a Deregulated New Zealand Environment," Journal of Agricultural Economics, Wiley Blackwell, vol. 49(2), pages 218-233, June.
    6. Martin, Sandra, 1996. "Risk Management Strategies in New Zealand Agriculture and Horticulture," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(01), pages 1-14, April.
    7. Dorward, A. R., 1996. "Modelling diversity, change and uncertainty in peasant agriculture in northern Malawi," Agricultural Systems, Elsevier, vol. 51(4), pages 469-486, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Poole, Nigel D. & Chitundu, Maureen & Msoni, Ronald, 2013. "Commercialisation: A meta-approach for agricultural development among smallholder farmers in Africa?," Food Policy, Elsevier, vol. 41(C), pages 155-165.
    2. Martinez, Marian Garcia & Poole, Nigel D., 2004. "Analysing Linkages between Strategy, Performance, Management Structure and Culture in the Spanish Fresh Produce Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(4), pages 1-24.
    3. Meike Wollni & Manfred Zeller, 2007. "Do farmers benefit from participating in specialty markets and cooperatives? The case of coffee marketing in Costa Rica1," Agricultural Economics, International Association of Agricultural Economists, vol. 37(2‐3), pages 243-248, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. S. Martin & F. McLeay, 1998. "The Diversity of Farmers' Risk Management Strategies in a Deregulated New Zealand Environment," Journal of Agricultural Economics, Wiley Blackwell, vol. 49(2), pages 218-233, June.
    2. Thi Tam Duong & Tom Brewer & Jo Luck & Kerstin Zander, 2019. "A Global Review of Farmers’ Perceptions of Agricultural Risks and Risk Management Strategies," Agriculture, MDPI, vol. 9(1), pages 1-16, January.
    3. Manuela Larcher & Martin Schönhart & Erwin Schmid, 2016. "Risikobewertung und Risikomanagement landwirtschaftlicher BetriebsleiterInnen in Österreich – deskriptive Befragungsergebnisse 2015," Working Papers 592016, University of Natural Resources and Life Sciences, Vienna, Department of Economics and Social Sciences, Institute for Sustainable Economic Development.
    4. repec:zbw:inwedp:592016 is not listed on IDEAS
    5. Waweru, Caroline Waithira & Nyikal, Rose & Busienei, John R, 2017. "An Analysis Of Risk Attitudes And Risk Management Strategies Among Dairy Farmers In Murang’A County, Kenya," Dissertations and Theses 271063, University of Nairobi, Department of Agricultural Economics.
    6. Waithira, Waweru Caroline, 2017. "An Analysis Of Risk Attitudes And Risk Management Strategies Among Dairy Farmers In Murang’A County, Kenya," Research Theses 276428, Collaborative Masters Program in Agricultural and Applied Economics.
    7. Beal, Diana J., 1996. "Emerging Issues in Risk Management in Farm Firms," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(03), pages 1-12, December.
    8. Boyer, Christopher N. & Larson, James A. & Roberts, Roland K. & McClure, Angela T. & Tyler, Donald D. & Smith, S. Aaron, 2014. "Probability of Irrigated Corn Being Profitable in a Humid Region," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162470, Southern Agricultural Economics Association.
    9. Young, Katherine D. & Shumway, C. Richard, 1991. "Cow-Calf Producers' Perceived Profit Maximization Objective: A Logit Analysis," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 23(1), pages 129-136, July.
    10. Bullock, W. I. & Ortmann, G. F. & Levin, J. B., 1994. "Farmer Characteristics, Risk Sources And Managerial Responses To Risk In Vegetable Farming: Evidence From Large- And Small-Scale Commercial Vegetable Farmers In Kwazulu-Natal," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 33(3), September.
    11. Knight, Thomas O. & Lovell, Ashley C. & Rister, M. Edward & Coble, Keith H., 1989. "An Analysis of Lenders' Influence on Agricultural Producers' Risk Management Decisions," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 21(2), pages 21-33, December.
    12. Martin, Sandra, 1996. "Risk Management Strategies in New Zealand Agriculture and Horticulture," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(01), pages 1-14, April.
    13. Jannsen, Larry & Stover, Ron & Clark, Virginia, 1990. "The Structure Of Families And Changes In Farm Organization And Structure," 1990 Conference, January 6-9, Albuquerque, New Mexico 260183, Regional Research Committe NC-181: Determinants of Farm Size and Structure.
    14. Larcher, Manuela & Schönhart, Martin & Schmid, Erwin, 2016. "Risikobewertung und Risikomanagement landwirtschaftlicher BetriebsleiterInnen in Österreich – deskriptive Befragungsergebnisse 2015," Discussion Papers DP-59-2016, University of Natural Resources and Life Sciences, Vienna, Department of Economics and Social Sciences, Institute for Sustainable Economic Development.
    15. MacNicol, R. & Ortmann, Gerald F. & Ferrer, Stuart R.D., 2007. "Perceptions of key business and financial risk by large-scale sugarcane farmers in KwaZulu-Natal in a dynamic socio-political environment," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(3), pages 1-20, September.
    16. Boyer, Christopher N. & Larson, James A. & Roberts, Roland K. & McClure, Angela T. & Tyler, Donald D., 2014. "The impact of field size and energy cost on the profitability of supplemental corn irrigation," Agricultural Systems, Elsevier, vol. 127(C), pages 61-69.
    17. Meiring, J. A. & Oosthuizen, L. K., 1995. "Risiko-Bronne En Gepaardgaande Bestuursoptrede: Persepsies Van Besproeiingsboere Benede Die P.K. Le Rouxdam," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 34(1), March.
    18. Vandeveer, Lonnie R. & Paxton, Kenneth W. & Lavergne, David R., 1989. "Irrigation And Potential Diversification Benefits In Humid Climates," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 21(2), pages 1-8, December.
    19. MacNicol, R. & Ortmann, Gerald F. & Ferrer, Stuart R.D., 2008. "Management decisions on commercial sugarcane farms in KwaZulu-Natal: a focus on choice bracketing behaviour for risk management," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 47(1), pages 1-24, March.
    20. Erwin WAUTERS & Frankwin van WINSEN & Yann de MEY & Ludwig LAUWERS, 2014. "Risk perception, attitudes towards risk and risk management: evidence and implications," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 60(9), pages 389-405.
    21. Meuwissen, Miranda P.M. & Huirne, Ruud B.M. & Hardaker, J. Brian, 1999. "Perceptions Of Risks And Risk Management Strategies; An Analysis Of Dutch Livestock Farmers," 1999 Annual meeting, August 8-11, Nashville, TN 21507, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jageco:v:51:y:2000:i:2:p:210-223. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0021-857X .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.