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Crafting an Antidote to Fast Fashion: The Case of Toronto's Independent Fashion Design Sector

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  • Deborah Leslie
  • Shauna Brail
  • Mia Hunt

Abstract

The fashion industry has undergone a profound transformation in business practices and production systems over the past several decades. These shifts include the globalisation of production chains and the emergence of a new model of “fast fashion.” This paper investigates the response of independent fashion designers in Toronto, Canada to the growing competition posed by fast fashion. It identifies a number of strategies utilised by designers to compete, arguing that they are increasingly adopting a new model of “slow fashion,” which opens up possibilities for forging locally and ethically based relationships in the fashion sector.

Suggested Citation

  • Deborah Leslie & Shauna Brail & Mia Hunt, 2014. "Crafting an Antidote to Fast Fashion: The Case of Toronto's Independent Fashion Design Sector," Growth and Change, Wiley Blackwell, vol. 45(2), pages 222-239, June.
    • Handle: RePEc:bla:growch:v:45:y:2014:i:2:p:222-239
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    File URL: http://hdl.handle.net/10.1111/grow.12041
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    References listed on IDEAS

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    1. Sally Weller, 2008. "Beyond “Global Production Networks”: Australian Fashion Week's Trans‐Sectoral Synergies," Growth and Change, Wiley Blackwell, vol. 39(1), pages 104-122, March.
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    4. Judi A. Kessler, 2004. "Free trade and garment work: the impact of NAFTA on service and manufacturing jobs in the Los Angeles apparel industry," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 28(2), pages 308-328, June.
    5. Nebahat Tokatli, 2008. "Global sourcing: insights from the global clothing industry—the case of Zara, a fast fashion retailer," Journal of Economic Geography, Oxford University Press, vol. 8(1), pages 21-38, January.
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    2. Patrizia Casadei & David Gilbert & Luciana Lazzeretti, 2021. "Urban Fashion Formations in the Twenty‐First Century: Weberian Ideal Types as a Heuristic Device to Unravel the Fashion City," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 45(5), pages 879-896, September.

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