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MILITARY RECRUITING PROGRAMS DURING THE 1980s: THEIR SUCCESS AND POLICY ISSUES

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  • JOHN T. WARNER

Abstract

This paper examines trends in military recruiting during the 1980s and estimates the contribution of various policy tools—pay, recruiters, advertising, and educational benefits—to military recruiting. The paper finds that using recruiters and advertising, for the Army at least, is the most cost‐effective means of varying high‐quality enlistments. The costs of educational benefits are more difficult to determine, but the paper finds that educational benefits have a significant effect on high‐quality enlistments—particularly those for the Army. The paper also examines the relationships among the different services' recruiting programs. The evidence is somewhat mixed but generally supports the view that positive spillovers exist among the services' recruiting programs.

Suggested Citation

  • John T. Warner, 1990. "MILITARY RECRUITING PROGRAMS DURING THE 1980s: THEIR SUCCESS AND POLICY ISSUES," Contemporary Economic Policy, Western Economic Association International, vol. 8(4), pages 47-67, October.
    • Handle: RePEc:bla:coecpo:v:8:y:1990:i:4:p:47-67
    DOI: 10.1111/j.1465-7287.1990.tb00301.x
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    References listed on IDEAS

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    1. Brown, Charles, 1985. "Military Enlistments: What Can We Learn from Geographic Variation?," American Economic Review, American Economic Association, vol. 75(1), pages 228-234, March.
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    Cited by:

    1. Cyril E. Kearl & David K. Horne & Curtis L. Gilroy, 1990. "Army Recruiting In A Changing Environment," Contemporary Economic Policy, Western Economic Association International, vol. 8(4), pages 68-78, October.
    2. Beth Asch & Paul Heaton, 2008. "Monopsony and Labor Supply in the Army and Navy," Working Papers 1107, Princeton University, Department of Economics, Industrial Relations Section..
    3. Sohn, S. Y., 1996. "Random effects meta analysis of military recruiting," Omega, Elsevier, vol. 24(2), pages 141-151, April.
    4. So Young Sohn, 2000. "Multivariate meta analysis with potentially correlated marketing study results," Naval Research Logistics (NRL), John Wiley & Sons, vol. 47(6), pages 500-510, September.
    5. Beth Asch & Paul Heaton, 2008. "Monopsony and Labor Supply in the Army and Navy," Working Papers 1107, Princeton University, Department of Economics, Industrial Relations Section..

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