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Smallholders at a Crossroad: Intensify or Fall behind? Exploring Alternative Livelihood Strategies in a Globalized World

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  • Ximena Rueda
  • Andrea Paz
  • Theodora Gibbs‐Plessl
  • Ronald Leon
  • Byron Moyano
  • Eric F Lambin

Abstract

The chocolate market is experiencing a wave of market differentiation thanks to the emergence of the bean‐to‐bar movement. Cacao is seeing both a rise in demand for mass markets and a process of market bifurcation into more specialized, high‐quality products for wealthy urban consumers. For the specialized market, the quality and origin of the beans are important attributes. Direct trading between chocolate makers and famers seeks to promote the conservation of rare cultivars and traditional agroforestry systems, while lifting farmers out of poverty. Here we assess whether these alternative configurations of the global value chain truly offer smallholders new opportunities, beyond the traditional intensification or marginalization pathways that are generally offered to them. We conducted detailed socio‐economic and biophysical surveys with a sample of farms in three of the largest cacao producing provinces of Ecuador. Our results show that, even though smallholders lack the assets needed to join mainstream commodity markets, they have been able to capitalize on the qualities of their traditional varieties to access niche markets. Through strong cooperatives, the knowledge held by buyers about what constitutes a high‐quality bean has been transferred to farmers. A unique natural capital may provide smallholders with rewarding pathways to develop their agriculture, exploiting new market opportunities offered by globalization. Copyright © 2018 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Ximena Rueda & Andrea Paz & Theodora Gibbs‐Plessl & Ronald Leon & Byron Moyano & Eric F Lambin, 2018. "Smallholders at a Crossroad: Intensify or Fall behind? Exploring Alternative Livelihood Strategies in a Globalized World," Business Strategy and the Environment, Wiley Blackwell, vol. 27(2), pages 215-229, February.
    • Handle: RePEc:bla:bstrat:v:27:y:2018:i:2:p:215-229
    DOI: 10.1002/bse.2011
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    2. Magdalena Rzemieniak & Monika Wawer, 2021. "Employer Branding in the Context of the Company’s Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    3. Jilmar Castañeda-Ccori & Anne-Gaël Bilhaut & Armelle Mazé & Juan Fernández-Manjarrés, 2020. "Unveiling Cacao Agroforestry Sustainability through the Socio-Ecological Systems Diagnostic Framework: The Case of Four Amazonian Rural Communities in Ecuador," Sustainability, MDPI, vol. 12(15), pages 1-17, July.
    4. Simon L. Bager & Eric F. Lambin, 2020. "Sustainability strategies by companies in the global coffee sector," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3555-3570, December.
    5. Claudia Dias & Ricardo Gouveia Rodrigues & João J. Ferreira, 2021. "Small agricultural businesses' performance—What is the role of dynamic capabilities, entrepreneurial orientation, and environmental sustainability commitment?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1898-1912, May.
    6. Theodora MV Nainggolan & Ulina Catarina Jenni Simatupang & Mei Linda Sipayung & Tiurmaida Nainggolan, 2024. "Economic Analysis And Marketing Strategy In Agricultural Supply Chain: A Case Study On W2k Organic Fertilizer," International Journal of Agriculture and Environmental Research, Malwa International Journals Publication, vol. 10(1), February.
    7. Ghori, Shakil & Lund-Thomsen, Peter & Gallemore, Caleb & Singh, Sukhpal & Riisgaard, Lone, 2022. "Compliance and cooperation in global value chains: The effects of the better cotton initiative in Pakistan and India," Ecological Economics, Elsevier, vol. 193(C).
    8. Claudia Dias & Ricardo Gouveia Rodrigues & João J. Ferreira, 2022. "Linking natural resources and performance of small agricultural businesses: Do entrepreneurial orientation and environmental sustainability orientation matter?," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(4), pages 713-725, August.
    9. Tennhardt, Lina & Lazzarini, Gianna & Weisshaidinger, Rainer & Schader, Christian, 2022. "Do environmentally-friendly cocoa farms yield social and economic co-benefits?," Ecological Economics, Elsevier, vol. 197(C).

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