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Green Product Development and Product Portfolio Management: Empirical Evidence from an Emerging Economy

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  • Daniel Jugend
  • Joao Victor Rojas Luiz
  • Charbel Jose Chiappetta Jabbour
  • Sérgio Luis a Silva
  • Ana Beatriz Lopes de Sousa Jabbour
  • Manoel Henrique Salgado

Abstract

Few studies have explored the relationship between green products development (GPD) and product portfolio management (PPM). When considering evidence from emerging economies, the knowledge gap is even deeper. Consequently, the objective of this work is to analyze how green and traditional practices of new product development (NPD) influence product portfolio and NPD performance. In addition, we explore how GPD opens new markets and technology opportunities. The empirical evidence is based on a sample of firms that are developing products and belong to innovative industrial sectors in Brazil. In general, the framework developed and tested in this research indicates the following: (i) the adoption of GPD practices significantly influences product portfolio performance; (ii) the adoption of GPD practices tends to generate positive results with regard to obtaining technological and market opportunities; (iii) the adoption of traditional PPM practices influences the dependent factors. Unexpectedly, correlations between a firm's size or age and its performance were not confirmed. This is the first empirical evidence relating GPD, PPM, and market and technology opportunities in Brazil. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Daniel Jugend & Joao Victor Rojas Luiz & Charbel Jose Chiappetta Jabbour & Sérgio Luis a Silva & Ana Beatriz Lopes de Sousa Jabbour & Manoel Henrique Salgado, 2017. "Green Product Development and Product Portfolio Management: Empirical Evidence from an Emerging Economy," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1181-1195, December.
    • Handle: RePEc:bla:bstrat:v:26:y:2017:i:8:p:1181-1195
    DOI: 10.1002/bse.1977
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    2. Gomes, Leonardo Augusto de Vasconcelos & Castillo-Ospina, Danika A. & Facin, Ana Lucia Figueiredo & Ferreira, Camila dos Santos & Ometto, Aldo Roberto, 2023. "Circular ecosystem innovation portfolio management," Technovation, Elsevier, vol. 124(C).
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    6. Carolina Villamil & Sophie Hallstedt, 2021. "Sustainabilty integration in product portfolio for sustainable development: Findings from the industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 388-403, January.
    7. Jaeho Shin & Changhee Kim & Hongsuk Yang, 2019. "Does Reduction of Material and Energy Consumption Affect to Innovation Efficiency? The Case of Manufacturing Industry in South Korea," Energies, MDPI, vol. 12(6), pages 1-14, March.
    8. Theresa Eckert & Stefan Hüsig, 2022. "Innovation portfolio management: a systematic review and research agenda in regards to digital service innovations," Management Review Quarterly, Springer, vol. 72(1), pages 187-230, February.

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