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Sustainable Tuna – Can the Marketplace Improve Fishery Management?

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  • Duncan Leadbitter
  • Rene Benguerel

Abstract

Tuna is a major global seafood commodity and thus of significance to retailers in most countries, but especially in countries consuming large quantities of canned tuna such as the United Kingdom, United States and many European countries. Some key species are under heavy fishing pressure, and companies realize that without conservation oriented management their future supplies may be in jeopardy. Sustainable sourcing policies are becoming an integral part of supply chains for seafood products. Under the influence of public opinion bodies such as the media and environmental NGOs, many retailers have adopted seafood sourcing policies in the past decade. The business strategy of any particular company in seeking to support sustainable fishing can vary, but may include the pursuit of market opportunities, protection from damaging publicity and corporate social responsibility commitments. Companies that seek to involve themselves in fishery sustainability issues need to be committed to broad based partnerships with other companies and NGOs, and transparency about all aspects of their decision making, intentions and progress. The sustainable seafood movement has proven persistent and adaptable, and this is increasing the number of retailers seeking sustainable tuna. In a demand driven market economy this growth will surely be influential. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Duncan Leadbitter & Rene Benguerel, 2014. "Sustainable Tuna – Can the Marketplace Improve Fishery Management?," Business Strategy and the Environment, Wiley Blackwell, vol. 23(6), pages 417-432, September.
    • Handle: RePEc:bla:bstrat:v:23:y:2014:i:6:p:417-432
    DOI: 10.1002/bse.1794
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    References listed on IDEAS

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    1. Aymen Sajjad & Gabriel Eweje & David Tappin, 2015. "Sustainable Supply Chain Management: Motivators and Barriers," Business Strategy and the Environment, Wiley Blackwell, vol. 24(7), pages 643-655, November.
    2. Pisani, Niccolò & Kourula, Arno & Kolk, Ans & Meijer, Renske, 2017. "How global is international CSR research? Insights and recommendations from a systematic review," Journal of World Business, Elsevier, vol. 52(5), pages 591-614.
    3. Helen Packer & Wilf Swartz & Yoshitaka Ota & Megan Bailey, 2019. "Corporate Social Responsibility (CSR) Practices of the Largest Seafood Suppliers in the Wild Capture Fisheries Sector: From Vision to Action," Sustainability, MDPI, vol. 11(8), pages 1-24, April.
    4. Bert Scholtens & Rim Oueghlissi, 2020. "Shocks and fish stocks: The effect of disasters and policy announcements on listed fishing companies' market value," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3636-3668, December.

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