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The Willingness Of Consumers To Pay For Attributes Of Lamb

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  • John D. Mullen
  • Michael K. Wohlgenant

Abstract

A contingent valuation approach has been used to estimate the willingness to pay by consumers for changes in leanness and portion size in lamb loin chops. Over 800 consumers were interviewed at four major shopping centres in Sydney. Consumers were prepared to buy loin chops with more fat cover at a discounted price but were unwilling to offer a premium for chops with a larger area of red meat.
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  • John D. Mullen & Michael K. Wohlgenant, 1991. "The Willingness Of Consumers To Pay For Attributes Of Lamb," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 35(3), pages 247-262, December.
    • Handle: RePEc:bla:ajarec:v:35:y:1991:i:3:p:247-262
    DOI: j.1467-8489.1991.tb00508.x
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    1. Halbrendt, Catherine K. & Pesek, John D., Jr. & Parsons, April & Lindner, Robert K., 1994. "Consumer Preference For Pst-Supplement Pork," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 38(2), pages 1-14, August.
    2. Griffith, G. R. & Vere, D. T. & Bootle, B. W., 1995. "An integrated approach to assessing the farm and market level impacts of new technology adoption in Australian lamb production and marketing systems: The case of large, lean lamb," Agricultural Systems, Elsevier, vol. 47(2), pages 175-198.
    3. Corsi, Alessandro, 2012. "Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 92(01), pages 25-46, October.
    4. Mullen, John D., 1995. "The Influence of Fat and Weight on the Price of Lamb in the Homebush Livestock and Wholesale Markets," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 63(01), pages 1-13, April.
    5. Anne Wiedemann & Josephine Lauterbach & Anna Maria Häring, 2023. "In Search of the Niche—Targeting Lamb Meat Consumers in North-East Germany to Communicate the Ecosystem Services of Extensive Sheep Farming Systems," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    6. Gil, Jose Maria & Gracia, Azucena & Sanchez Garcia, Mercedes, 2000. "Market Segmentation And Willingness To Pay For Organic Products In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-20.
    7. Najam us Saqib, 2004. "Willingness to Pay for Primary Education in Rural Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 43(1), pages 27-51.
    8. Farrell, Terence C. & Hopkins, David L., 2007. "A hedonic Model of Lamb Carcass Attributes," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 15.
    9. Hufton, Charlie & Griffith, Garry R. & Mullen, John D., 2008. "The influence of weight and fat on lamb prices revisited," 2008 Conference (52nd), February 5-8, 2008, Canberra, Australia 6021, Australian Agricultural and Resource Economics Society.
    10. Mullen, John D. & Alston, Julian M., 1995. "The Impact on the Australian Lamb Industry of Producing Larger Leaner Lamb," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 62(01), pages 1-19, April.
    11. Yu, Lingling & Hailu, Getu, 2010. "Household Demand for Convenience Chicken Meat Products in Canada," Consumer and Market Demand Network Papers 310299, University of Alberta, Department of Resource Economics and Environmental Sociology.

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