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Buyers’ perceptions of importance and willingness‐to‐pay for certain attributes of source and production verified bred heifers

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  • Joe L. Parcell
  • Jason R.V. Franken
  • Maria Cox
  • David J. Patterson
  • Richard F. Randle

Abstract

This research reports buyers’ perceptions of and willingness‐to‐pay for replacement heifers produced through a rigorous, third‐party verified production protocol. Survey respondents attended and registered to purchase heifers at sanctioned Missouri Show‐Me‐Select Replacement Heifer Program® sales between 1997 and 2002. Responses indicate that pen uniformity, artificially inseminated to calving ease bull, synchronized calving, and heifer size are perceived as important, and their willingness‐to‐pay for these characteristics is economically significant. Though prior research suggests willingness‐to‐pay estimates particularly for inexperienced consumers may be biased, we find little difference between inexperienced and experienced buyers and also little difference from hedonic estimates of heifer characteristics’ value.

Suggested Citation

  • Joe L. Parcell & Jason R.V. Franken & Maria Cox & David J. Patterson & Richard F. Randle, 2010. "Buyers’ perceptions of importance and willingness‐to‐pay for certain attributes of source and production verified bred heifers," Agricultural Economics, International Association of Agricultural Economists, vol. 41(5), pages 463-470, September.
    • Handle: RePEc:bla:agecon:v:41:y:2010:i:5:p:463-470
    DOI: 10.1111/j.1574-0862.2010.00458.x
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    References listed on IDEAS

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    Cited by:

    1. Elliott, Lisa M. & Parcell, Joe L. & Patterson, David J., 2013. "Determination of the Value of Minimum Sire Accuracy Traits," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(2), pages 259-275, May.
    2. Calil, Yuri Clements Daglia & Ribera, Luis A. & Anderson, David P. & Koury Filho, William, 2022. "Pure-bred Nellore Prices in Brazil: Morphological, Genetic, Physical, and Market Factors in Auctions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 47(3), September.
    3. Blank, Steven C. & Saitone, Tina & Sexton, Richard & Kalotia, Kabir & Forero, Larry & Nader, Glenn, 2011. "Location and distance effects on western calf and yearling prices," 2011 Annual Meeting, June 29-July 1, 2011, Banff, Alberta,Canada 291744, Western Agricultural Economics Association.

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