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Proposed Research Model for an Acceptance of E-Commerce Services among the Students in Uzbekistan

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  • Teshabaeva Shakhlo Abdurakhimovna

    (Al-Madinah International University, Malaysia)

  • Mohammad Mahmoud Saleem Alzubi

    (Al-Madinah International University, Malaysia)

  • Abdoulrahman Aljounaidi

    (Al-Madinah International University, Malaysia)

Abstract

This study investigates the factors that significantly affect the acceptance of e-commerce in Uzbekistan. These factors were Technology, Awareness, Trust, technology acceptance model and Innovation Diffusion theory Characteristics. This study adopted the deductive approach to reach its objectives. It presents a theoretical framework for the construction of hypotheses. The hypotheses were tested to obtain the findings that may be generalized afterwards. The primary data were collected from 384 valid questionnaires, which were distributed to random Uzbek students in four universities. After reviewing several related studies, the Likert five- point scale questionnaire was constructed for gathering the required data, which were then analyzed using the SPSS software.

Suggested Citation

  • Teshabaeva Shakhlo Abdurakhimovna & Mohammad Mahmoud Saleem Alzubi & Abdoulrahman Aljounaidi, 2021. "Proposed Research Model for an Acceptance of E-Commerce Services among the Students in Uzbekistan," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(12), pages 62-72, November.
    • Handle: RePEc:bjc:journl:v:8:y:2022:i:11:p:62-72
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    References listed on IDEAS

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