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E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution

Author

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  • M. Bourlakis

    (Brunel University, United Kingdom)

  • S. Papagiannidis

    (Newcastle University, United Kingdom)

  • Helen Fox

    (Newcastle University, United Kingdom)

Abstract

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

Suggested Citation

  • M. Bourlakis & S. Papagiannidis & Helen Fox, 2008. "E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution," International Journal of E-Business Research (IJEBR), IGI Global, vol. 4(3), pages 64-76, July.
    • Handle: RePEc:igg:jebr00:v:4:y:2008:i:3:p:64-76
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    Cited by:

    1. Md. Mehedi Hasan, 2021. "The Popularity of Online Shopping is increasing during COVID-19 Pandemic: An Online Study in Khulna City of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 5(5), pages 88-100.
    2. Anjali Singh & Ajay Kumar, 2021. "Designing the marketspace for millennials: fun, functionality or risk?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(4), pages 311-327, December.
    3. Teshabaeva Shakhlo Abdurakhimovna & Mohammad Mahmoud Saleem Alzubi & Abdoulrahman Aljounaidi, 2021. "Proposed Research Model for an Acceptance of E-Commerce Services among the Students in Uzbekistan," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(12), pages 62-72, November.
    4. Wei-Lun Chang & Yi-Pei Chen, 2019. "Way too sentimental? a credible model for online reviews," Information Systems Frontiers, Springer, vol. 21(2), pages 453-468, April.
    5. Teshabaeva Shakhlo Abdurakhimovna & Mohammad Mahmoud Saleem Alzubi & Abdoulrahman Aljounaidi, 2021. "Mediating Effect of Awareness Factors on the Behavioral Intention to Use In E-Commerce Services in Uzbekistan," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(1), pages 29-39, January.

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