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Ethical issues about kids targeting

Author

Listed:
  • Saad AIT LAMKADEM

    (PhD student at Hassan First University Of Settat, Morocco)

  • Smail OUIDDAD

    (HDR Professor at Hassan First University Of Settat, Morocco)

Abstract

Digital marketing practices have gained an increasing theoretical attention. Most studies concentrated on issues related to Marketing ethics in the context of traditional media. This paper is a literature review that aims is to focus on ethical issues surrounding targeting in the digital marketing era. This article is a theoretical review that presents a conceptual analysis about marketing ethics in children targeting which is merely based on relying on secondary sources of recent data. In this paper, we will concentrate on specificities of targeting in the digital marketing context and children targeting that evolves continuously to sway kids purchasing decision.

Suggested Citation

  • Saad AIT LAMKADEM & Smail OUIDDAD, 2020. "Ethical issues about kids targeting," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(12), pages 37-42, December.
    • Handle: RePEc:bjc:journl:v:7:y:2020:i:12:p:37-42
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    References listed on IDEAS

    as
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    5. Ljupka Naumovska & Angela Milenkovska, 2017. "Marketing to Children: The Impact of Digital Media," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(5), pages 276-283, May.
    6. Christine Bauer & Christine Strauss, 2016. "Location-based advertising on mobile devices," Management Review Quarterly, Springer, vol. 66(3), pages 159-194, June.
    7. Muhammad Alshurideh & B. H. Al Kurdi & Anu Vij, Zaid Obiedat & Abdallah Naser, 2016. "Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers," International Business Research, Canadian Center of Science and Education, vol. 9(9), pages 78-90, September.
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