IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v43y2024i4p885-902.html
   My bibliography  Save this article

Creation, Consumption, and Control of Sensitive Content

Author

Listed:
  • Yue Wu

    (Marketing and Business Economics Area, Katz Graduate School of Business and College of Business Administration, University of Pittsburgh, Pittsburgh, Pennsylvania 15260)

Abstract

Censorship is widely observed in both developed and developing countries across the globe. Many policy makers and platforms filter out certain sensitive content to reduce its consumption and the corresponding social damage. However, censorship cannot perfectly eliminate all sensitive content, and content creators have various information transmission channels to circumvent censorship systems. In this paper, we construct a game-theoretic model to study the creation, consumption, and control of sensitive content. Our paper seeks to answer whether policy interventions, such as strengthening censorship, can help a social planner reduce social harm caused by the consumption of sensitive content. First, when censorship strength is at a low or high level, tightening censorship limits the spread of sensitive content; however, when censorship strength is at an intermediate level, strengthening censorship can lead to higher social harm. This is because stricter censorship can motivate creators to choose a more harmful, secret channel rather than a less harmful, open channel to transmit messages. The larger consumption volume of sensitive content in the secret channel can generate greater social damage. Our first result implies that regulators who seek to minimize social damage may take a loose censorship strategy. Second, our paper reveals that raising creators’ content creation cost can result in higher damage for the society. Third, when creators need to incur a higher cost upon being censored out, social harm can increase.

Suggested Citation

  • Yue Wu, 2024. "Creation, Consumption, and Control of Sensitive Content," Marketing Science, INFORMS, vol. 43(4), pages 885-902, July.
  • Handle: RePEc:inm:ormksc:v:43:y:2024:i:4:p:885-902
    DOI: 10.1287/mksc.2022.0453
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.2022.0453
    Download Restriction: no

    File URL: https://libkey.io/10.1287/mksc.2022.0453?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:43:y:2024:i:4:p:885-902. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.