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Enhancing Small and Medium-Sized Enterprises (SMEs) Growth through Digital Transformation and Process Optimization: Strategies for Sustained Success

Author

Listed:
  • Chima Azubuike

    (Guaranty Trust Bank (Nigeria) Limited)

  • Aumbur Kwaghter Sule

    (Independent Researcher, Abuja, Nigeria)

  • Peter Adeyemo Adepoju

    (Independent Researcher, United Kingdom)

  • Ugochukwu Francis Ikwuanusi

    (Texas A&M University-Commerce, Texas, USA)

  • Chinekwu Somtochukwu Odionu

    (Independent Researcher, Texas, USA)

Abstract

This review paper explores the pivotal role of digital transformation and process optimization in enhancing the growth and sustainability of small and medium-sized enterprises (SMEs). The paper delves into the definition and importance of digital transformation and process optimization, highlighting how their integration can significantly improve business efficiency, customer satisfaction, and overall growth. Through a general discussion of examples of successful integration, the paper illustrates the synergistic effects of combining digital tools with optimized processes. Strategic recommendations are provided for SMEs to effectively implement these strategies, emphasizing the need for a customer-centric approach, continuous improvement, and workforce upskilling. Additionally, the paper examines future trends such as artificial intelligence, the Internet of Things, and the increasing importance of sustainability, offering insights into how SMEs can navigate the evolving digital landscape to achieve sustained success.

Suggested Citation

  • Chima Azubuike & Aumbur Kwaghter Sule & Peter Adeyemo Adepoju & Ugochukwu Francis Ikwuanusi & Chinekwu Somtochukwu Odionu, 2024. "Enhancing Small and Medium-Sized Enterprises (SMEs) Growth through Digital Transformation and Process Optimization: Strategies for Sustained Success," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(12), pages 890-900, December.
    • Handle: RePEc:bjc:journl:v:11:y:2024:i:12:p:890-900
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    References listed on IDEAS

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    1. Ziboud Van Veldhoven & Jan Vanthienen, 2022. "Digital transformation as an interaction-driven perspective between business, society, and technology," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 629-644, June.
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    3. Sascha Kraus & Paul Jones & Norbert Kailer & Alexandra Weinmann & Nuria Chaparro-Banegas & Norat Roig-Tierno, 2021. "Digital Transformation: An Overview of the Current State of the Art of Research," SAGE Open, , vol. 11(3), pages 21582440211, September.
    4. Matarazzo, Michela & Penco, Lara & Profumo, Giorgia & Quaglia, Roberto, 2021. "Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 123(C), pages 642-656.
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    7. Khurana, Indu & Dutta, Dev K. & Singh Ghura, Amarpreet, 2022. "SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem," Journal of Business Research, Elsevier, vol. 150(C), pages 623-641.
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