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Digital Marketing Communication Strategy in the Anambas Marine Tourism Publication Process (Implementation of Advertising Through Instagram Social Media)

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  • Afriadi

    (Postgraduate Sahid University)

  • Gloria Angelita

    (Postdoctoral Sahid University)

Abstract

This study identifies how digital marketing communication strategies promote marine tourism in Anambas Islands Regency. Using qualitative methods with a case study approach, the study explores the implementation of advertising through Instagram by the Anambas Tourism Office. The results show a focus on utilizing social media, especially Instagram, to display attractive visual content. The main challenges include limited budget and human resources. However, creative efforts are made through the involvement of local communities and optimization of existing resources. This study provides insight into the best practices of digital marketing of marine tourism destinations and recommends the development of a more comprehensive strategy.

Suggested Citation

  • Afriadi & Gloria Angelita, 2024. "Digital Marketing Communication Strategy in the Anambas Marine Tourism Publication Process (Implementation of Advertising Through Instagram Social Media)," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(11), pages 656-663, November.
    • Handle: RePEc:bjc:journl:v:11:y:2024:i:11:p:656-663
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    References listed on IDEAS

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    1. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
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