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Cultural Tourism and Community Engagement: Insight from Montenegro

Author

Listed:
  • Moric Ilija

    (University of Montenegro, Montenegro)

  • Pekovic Sanja

    (University of Montenegro, Montenegro)

  • Janinovic Jovana

    (University of Montenegro, Montenegro)

  • Perovic Đurđica

    (University of Montenegro, Faculty of Tourism and Hotel Management, Montenegro)

  • Griesbeck Michaela

    (University of Vienna, Austria)

Abstract

Background: Cultural tourism in Montenegro is growing, mostly due to the integral growth and development of tourism products. However, an in-depth insight into the relationship between cultural tourism and community engagement is missing. Objectives: The paper aims to examine the relationship between cultural tourism development and community engagement in Montenegro. Methods/Approach: Using the extensive literature, available secondary data, and an analysis of relevant policies, the paper explores new possibilities for diversifying tourism offer at heritage sites, by engaging volunteers, enhancing understanding of the socio-historical background, promoting the usage of digital tools, partnering with relevant stakeholders, introducing innovative funding tools and schemes. Results: Several management issues associated with heritage tourism and community participation are acknowledged. Conclusions: Key findings indicate the need for a systemic, dynamic, and innovative framework for sustainable and highly impactful heritage tourism in Montenegro, which policymakers, heritage ventures, and other stakeholders might use to strengthen community engagement and development at the heritage sites.

Suggested Citation

  • Moric Ilija & Pekovic Sanja & Janinovic Jovana & Perovic Đurđica & Griesbeck Michaela, 2021. "Cultural Tourism and Community Engagement: Insight from Montenegro," Business Systems Research, Sciendo, vol. 12(1), pages 164-178, May.
    • Handle: RePEc:bit:bsrysr:v:12:y:2021:i:1:p:164-178:n:10
    DOI: 10.2478/bsrj-2021-0011
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    References listed on IDEAS

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    1. Cuccia, Tiziana & Rizzo, Ilde, 2011. "Tourism seasonality in cultural destinations: Empirical evidence from Sicily," Tourism Management, Elsevier, vol. 32(3), pages 589-595.
    2. Moric Ilija, 2013. "Clusters as a Factor of Rural Tourism Competitiveness: Montenegro Experiences," Business Systems Research, Sciendo, vol. 4(2), pages 94-107, December.
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    More about this item

    Keywords

    cultural tourism; heritage; community engagement; Montenegro;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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