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Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future

Author

Listed:
  • Silva Francisco Javier Varona

    (Tourism Studies Department, University of Holguín, Cuba)

  • Aguilera Nolberto Cruz

    (Tourism Studies Department, University of Holguín, Cuba)

  • Hernández Jorge Raúl Ávilas

    (Tourism Studies Department, University of Holguín, Cuba)

  • Pino Maira Rosario Moreno

    (Industrial Engineering Department, University of Holguín, Cuba)

  • Gačnik Maja Borlinič

    (Faculty of Tourism, University of Maribor, Slovenia)

Abstract

Background Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications. Objective This paper aims to conduct a comprehensive bibliometric analysis of ICM literature from 1989 to June 2023, scrutinising 971 publications from Elsevier Scopus. The study seeks to unveil patterns in productivity, authorship, collaboration networks, international contributions, and thematic structures. Methods/Approach Employing systematic bibliometric methodology, this study analyses selected publications from the Scopus database. It integrates quantitative productivity metrics, citation analysis, qualitative mapping, and network exploration. Results The findings highlight a significant surge in ICM studies since 2009, delineating thematic axes such as strategic communication, integrated marketing communications, social media, and public relations. Philip J. Kitchen is the most prolific author, while the most productive source, the Journal of Communication Management, plays a significant role in shaping the field of ICM. Remarkable collaboration networks are led by P. J. Kitchen, A. Siano, and A. Moreno. Conclusions The analysis underscores the growing interest in ICM, emphasising ongoing interdisciplinary research and theoretical refinement. It advocates for further exploration to enhance both theoretical understanding and practical applications.

Suggested Citation

  • Silva Francisco Javier Varona & Aguilera Nolberto Cruz & Hernández Jorge Raúl Ávilas & Pino Maira Rosario Moreno & Gačnik Maja Borlinič, 2024. "Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future," Business Systems Research, Sciendo, vol. 15(1), pages 226-252.
    • Handle: RePEc:bit:bsrysr:v:15:y:2024:i:1:p:226-252:n:1011
    DOI: 10.2478/bsrj-2024-0011
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    References listed on IDEAS

    as
    1. Aria, Massimo & Cuccurullo, Corrado, 2017. "bibliometrix: An R-tool for comprehensive science mapping analysis," Journal of Informetrics, Elsevier, vol. 11(4), pages 959-975.
    2. Adriana GRIGORESCU & Maria-Magdalena LUPU, 2015. "Integrated Communication as Strategic Communication," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 479-490, October.
    3. Francisco Muñoz-Leiva & María Viedma-del-Jesús & Juan Sánchez-Fernández & Antonio López-Herrera, 2012. "An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(4), pages 1077-1095, June.
    4. Corina MARINESCU & Claudiu CICEA, 2018. "A Bibliometric Analysis Of The International Management Conference Proceedings’ Papers," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 293-306, November.
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    More about this item

    Keywords

    Integrated Communications Management; bibliometric analysis; thematic axes; strategic communication; interdisciplinary research;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software

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