IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i7p784-805.html
   My bibliography  Save this article

Value Chain Analysis and Organizational Performance in Coca-Cola Company in Kenya; A Qualitative Analysis

Author

Listed:
  • Agar Quinter

    (Department of Business Administration and Management Science Maseno University)

  • Nyongesa Destaings Nyenyi

    (Nyongesa Destaings Nyenyi)

Abstract

This purpose of this research was to evaluate the dynamics between Value Chain Analysis (VCA) and organizational performance within the operational context of the Coca-Cola Company in Kenya. Grounded in the Process Theory, the study aimed at bridging the gap in literature by exploring the relationship between VCA and organizational performance. The study employed a qualitative approach, which involved in-depth interviews with key stakeholders, executives, managers, and employees engaged in value chain activities. Thematic analysis of the gathered qualitative data uncovered insights into how VCA served as a linchpin for identifying and evaluating primary and support activities within the company, guiding strategic decisions and fostering sustainable growth. The results recognized VCA as a decision-support tool, strategic pathways for sustainable growth, operationalized VCA insights to dissect inefficiencies and optimize resources. Employees showcased an understanding of how VCA mapped their roles, enhancing efficiency and contributing to the seamless flow of operations. The impact of VCA on organizational performance emerged as a central theme, with executives leveraging for competitive advantage, managers translating insights into substantial cost savings and heightened productivity, enhanced job satisfaction and productivity alignment. Challenges witnessed included data accuracy and strategy translation, opportunities were perceived in leveraging VCA as a predictive tool and fostering innovation. The alignment between VCA outcomes and the broader strategic goals of the Coca-Cola Company was evident, fostering collaboration and commitment within the workforce. The study recommends investment in continuous training and awareness; promote collaborative shareholder engagement, adopt technological solutions; nurture an innovation culture and periodically review VCA Strategies.

Suggested Citation

  • Agar Quinter & Nyongesa Destaings Nyenyi, 2024. "Value Chain Analysis and Organizational Performance in Coca-Cola Company in Kenya; A Qualitative Analysis," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(7), pages 784-805, July.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:7:p:784-805
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-7/784-805.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/value-chain-analysis-and-organizational-performance-in-coca-cola-company-in-kenya-a-qualitative-analysis/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Margarethe F. Wiersema & Harry P. Bowen, 2009. "The use of limited dependent variable techniques in strategy research: issues and methods," Strategic Management Journal, Wiley Blackwell, vol. 30(6), pages 679-692, June.
    2. Igor Linkov & Savina Carluccio & Oliver Pritchard & Áine Ní Bhreasail & Stephanie Galaitsi & Joseph Sarkis & Jeffrey M. Keisler, 2020. "The case for value chain resilience," Management Research Review, Emerald Group Publishing Limited, vol. 43(12), pages 1-1, June.
    3. Luo,Xubei & Xu,Xuejiao, 2018. "Infrastructure, value chains, and economic upgrades," Policy Research Working Paper Series 8547, The World Bank.
    4. Klemen Knez & Andreja Jaklič & Metka Stare, 2021. "An extended approach to value chain analysis," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 10(1), pages 1-37, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xueyan Dong & Jingyu Gao & Sunny Li Sun & Kangtao Ye, 2021. "Doing extreme by doing good," Asia Pacific Journal of Management, Springer, vol. 38(1), pages 291-315, March.
    2. Jonathan H. Reed, 2022. "Operational and strategic change during temporary turbulence: evidence from the COVID-19 pandemic," Operations Management Research, Springer, vol. 15(1), pages 589-608, June.
    3. Benischke, Mirko H. & Guldiken, Orhun & Doh, Jonathan P. & Martin, Geoffrey & Zhang, Yanze, 2022. "Towards a behavioral theory of MNC response to political risk and uncertainty: The role of CEO wealth at risk," Journal of World Business, Elsevier, vol. 57(1).
    4. Anthony P Cannizzaro, 0. "Social influence and MNE strategic response to political risk: A global network approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 0, pages 1-22.
    5. Richard A. Hunt & David M. Townsend & Elham Asgari & Daniel A. Lerner, 2019. "Bringing It All Back Home: Corporate Venturing and Renewal Through Spin-ins," Entrepreneurship Theory and Practice, , vol. 43(6), pages 1166-1193, November.
    6. Zhi Yang & Xuemin Zhou & Pengcheng Zhang, 2015. "Discipline versus passion: Collectivism, centralization, and ambidextrous innovation," Asia Pacific Journal of Management, Springer, vol. 32(3), pages 745-769, September.
    7. Hongjin Zhu & Yue Pan & Jiaping Qiu & Jinli Xiao, 2022. "Hometown Ties and Favoritism in Chinese Corporations: Evidence from CEO Dismissals and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(2), pages 283-310, March.
    8. George A Shinkle & Jo-Ann Suchard, 2019. "Innovation in newly public firms: The influence of government grants, venture capital, and private equity," Australian Journal of Management, Australian School of Business, vol. 44(2), pages 248-281, May.
    9. Jiménez, Alfredo & Salvaj, Erica & Lee, Jeoung Yul, 2018. "Policy risk, distance, and private participation projects in Latin America," Journal of Business Research, Elsevier, vol. 88(C), pages 123-131.
    10. Qun Tan & Carlos M. P. Sousa, 2019. "Why Poor Performance is Not Enough for a Foreign Exit: The Importance of Innovation Capability and International Experience," Management International Review, Springer, vol. 59(3), pages 465-498, June.
    11. Xu, Chen & Xiong, Yan & Sun, Yuanxin & Liu, Yipeng, 2021. "Genetic distance, international experience and the performance of cross-border R&D for EMNEs," Journal of International Management, Elsevier, vol. 27(2).
    12. Vestal, Alex & Danneels, Erwin, 2018. "Knowledge exchange in clusters: The contingent role of regional inventive concentration," Research Policy, Elsevier, vol. 47(10), pages 1887-1903.
    13. Takpara, Moukaila Mouzamilou & Fouopi Djiogap, Constant & Sawadogo, Bouraima, 2022. "Trade Policy and African Participation in Global Value Chains: Does Trade Facilitation Matter?," Conference papers 333499, Purdue University, Center for Global Trade Analysis, Global Trade Analysis Project.
    14. Hasija, Dinesh & Brown, Lee Warren, 2024. "Political lobbying by foreign firms: A new firm-level data set," Journal of International Management, Elsevier, vol. 30(2).
    15. Kalinic, Igor & Brouthers, Keith D., 2022. "Entrepreneurial orientation, export channel selection, and export performance of SMEs," International Business Review, Elsevier, vol. 31(1).
    16. Jiménez, Alfredo & Bayraktar, Secil, 2021. "Hello! Namaste? Within-country linguistic diversity and infrastructure projects in emerging markets," Journal of Business Research, Elsevier, vol. 130(C), pages 86-97.
    17. Uzuegbunam, Ikenna & Pathak, Seemantini & Taylor-Bianco, Amy & Ofem, Brandon, 2021. "How cultural tightness interacts with gender in founding teams: Insights from the commercialization of social ventures," Journal of Business Venturing, Elsevier, vol. 36(4).
    18. Yli-Renko, Helena & Denoo, Lien & Janakiraman, Ramkumar, 2020. "A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms," Journal of Business Venturing, Elsevier, vol. 35(6).
    19. Ardito, Lorenzo & Messeni Petruzzelli, Antonio, 2017. "Breadth of external knowledge sourcing and product innovation: The moderating role of strategic human resource practices," European Management Journal, Elsevier, vol. 35(2), pages 261-272.
    20. Joost Rietveld & Melissa A. Schilling & Cristiano Bellavitis, 2019. "Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements," Organization Science, INFORMS, vol. 30(6), pages 1232-1251, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:7:p:784-805. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.