IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i7p784-805.html
   My bibliography  Save this article

Value Chain Analysis and Organizational Performance in Coca-Cola Company in Kenya; A Qualitative Analysis

Author

Listed:
  • Agar Quinter

    (Department of Business Administration and Management Science Maseno University)

  • Nyongesa Destaings Nyenyi

    (Nyongesa Destaings Nyenyi)

Abstract

This purpose of this research was to evaluate the dynamics between Value Chain Analysis (VCA) and organizational performance within the operational context of the Coca-Cola Company in Kenya. Grounded in the Process Theory, the study aimed at bridging the gap in literature by exploring the relationship between VCA and organizational performance. The study employed a qualitative approach, which involved in-depth interviews with key stakeholders, executives, managers, and employees engaged in value chain activities. Thematic analysis of the gathered qualitative data uncovered insights into how VCA served as a linchpin for identifying and evaluating primary and support activities within the company, guiding strategic decisions and fostering sustainable growth. The results recognized VCA as a decision-support tool, strategic pathways for sustainable growth, operationalized VCA insights to dissect inefficiencies and optimize resources. Employees showcased an understanding of how VCA mapped their roles, enhancing efficiency and contributing to the seamless flow of operations. The impact of VCA on organizational performance emerged as a central theme, with executives leveraging for competitive advantage, managers translating insights into substantial cost savings and heightened productivity, enhanced job satisfaction and productivity alignment. Challenges witnessed included data accuracy and strategy translation, opportunities were perceived in leveraging VCA as a predictive tool and fostering innovation. The alignment between VCA outcomes and the broader strategic goals of the Coca-Cola Company was evident, fostering collaboration and commitment within the workforce. The study recommends investment in continuous training and awareness; promote collaborative shareholder engagement, adopt technological solutions; nurture an innovation culture and periodically review VCA Strategies.

Suggested Citation

  • Agar Quinter & Nyongesa Destaings Nyenyi, 2024. "Value Chain Analysis and Organizational Performance in Coca-Cola Company in Kenya; A Qualitative Analysis," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(7), pages 784-805, July.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:7:p:784-805
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-7/784-805.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/value-chain-analysis-and-organizational-performance-in-coca-cola-company-in-kenya-a-qualitative-analysis/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Margarethe F. Wiersema & Harry P. Bowen, 2009. "The use of limited dependent variable techniques in strategy research: issues and methods," Strategic Management Journal, Wiley Blackwell, vol. 30(6), pages 679-692, June.
    2. Luo,Xubei & Xu,Xuejiao, 2018. "Infrastructure, value chains, and economic upgrades," Policy Research Working Paper Series 8547, The World Bank.
    3. Klemen Knez & Andreja Jaklič & Metka Stare, 2021. "An extended approach to value chain analysis," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 10(1), pages 1-37, December.
    4. Igor Linkov & Savina Carluccio & Oliver Pritchard & Áine Ní Bhreasail & Stephanie Galaitsi & Joseph Sarkis & Jeffrey M. Keisler, 2020. "The case for value chain resilience," Management Research Review, Emerald Group Publishing Limited, vol. 43(12), pages 1-1, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xueyan Dong & Jingyu Gao & Sunny Li Sun & Kangtao Ye, 2021. "Doing extreme by doing good," Asia Pacific Journal of Management, Springer, vol. 38(1), pages 291-315, March.
    2. Jonathan H. Reed, 2022. "Operational and strategic change during temporary turbulence: evidence from the COVID-19 pandemic," Operations Management Research, Springer, vol. 15(1), pages 589-608, June.
    3. Benischke, Mirko H. & Guldiken, Orhun & Doh, Jonathan P. & Martin, Geoffrey & Zhang, Yanze, 2022. "Towards a behavioral theory of MNC response to political risk and uncertainty: The role of CEO wealth at risk," Journal of World Business, Elsevier, vol. 57(1).
    4. Hongjin Zhu & Yue Pan & Jiaping Qiu & Jinli Xiao, 2022. "Hometown Ties and Favoritism in Chinese Corporations: Evidence from CEO Dismissals and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(2), pages 283-310, March.
    5. George A Shinkle & Jo-Ann Suchard, 2019. "Innovation in newly public firms: The influence of government grants, venture capital, and private equity," Australian Journal of Management, Australian School of Business, vol. 44(2), pages 248-281, May.
    6. Jiménez, Alfredo & Salvaj, Erica & Lee, Jeoung Yul, 2018. "Policy risk, distance, and private participation projects in Latin America," Journal of Business Research, Elsevier, vol. 88(C), pages 123-131.
    7. Kalinic, Igor & Brouthers, Keith D., 2022. "Entrepreneurial orientation, export channel selection, and export performance of SMEs," International Business Review, Elsevier, vol. 31(1).
    8. Yli-Renko, Helena & Denoo, Lien & Janakiraman, Ramkumar, 2020. "A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms," Journal of Business Venturing, Elsevier, vol. 35(6).
    9. Ardito, Lorenzo & Messeni Petruzzelli, Antonio, 2017. "Breadth of external knowledge sourcing and product innovation: The moderating role of strategic human resource practices," European Management Journal, Elsevier, vol. 35(2), pages 261-272.
    10. Sofia Bapna & Martin Ganco, 2021. "Gender Gaps in Equity Crowdfunding: Evidence from a Randomized Field Experiment," Management Science, INFORMS, vol. 67(5), pages 2679-2710, May.
    11. Walsh, John P. & Huang, Hsini, 2014. "Local context, academic entrepreneurship and open science: Publication secrecy and commercial activity among Japanese and US scientists," Research Policy, Elsevier, vol. 43(2), pages 245-260.
    12. Lucile Defays & Josée St-Pierre, 2014. "Exporting to non-traditional markets: reducing uncertainty for SMES," Post-Print hal-01704914, HAL.
    13. Bichescu, Bogdan & Raturi, Amitabh, 2015. "The antecedents and consequences of plant closing announcements," International Journal of Production Economics, Elsevier, vol. 168(C), pages 197-210.
    14. Marc Fréchet & Hervé Goy, 2017. "Does strategy formalization foster innovation? Evidence from a French sample of small to medium-sized enterprises," Post-Print hal-01623788, HAL.
    15. Shan Xue & Yi Tang & Yuehua Xu & Chu-Ding Ling & Xiao-Yun Xie & Shenjiang Mo, 2024. "How boards’ factional faultlines affect corporate financial fraud," Asia Pacific Journal of Management, Springer, vol. 41(1), pages 351-376, March.
    16. Bai, Xiaoou & Tsang, Eric W.K. & Xia, Wei, 2020. "Domestic versus foreign listing: Does a CEO's educational experience matter?," Journal of Business Venturing, Elsevier, vol. 35(1).
    17. Mukund Chari & H. Kevin Steensma & Charles Connaughton, 2020. "Previous and Prospective Career Mobility, Client Capture, and Compromised Professional Judgment: The Withholding of Known Relevant Prior Art by Patent Lawyers on Behalf of Their Clients," Organization Science, INFORMS, vol. 31(2), pages 489-507, March.
    18. Xiao, Jing & Lindholm Dahlstrand, Åsa, 2021. "Skill-biased acquisitions? Human capital and target employee mobility in small technology firms," Papers in Innovation Studies 2021/12, Lund University, CIRCLE - Centre for Innovation Research.
    19. Eduardsen, Jonas & Marinova, Svetla Trifonova & González-Loureiro, Miguel & Vlačić, Božidar, 2022. "Business group affiliation and SMEs’ international sales intensity and diversification: A multi-country study," International Business Review, Elsevier, vol. 31(5).
    20. Harry P. Bowen, 2009. "Testing for Moderating Effects in Limited Dependent Variable Models : Structural versus Secondary Interactions," Discussion Paper Series 2009-01, McColl School of Business, Queens University of Charlotte, revised Oct 2009.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:7:p:784-805. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.