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A Study of Small-Size Hotels in Ghana’s Entrepreneurial Orientation, Firms’ Resources, and Industry Forces on Business Performance

Author

Listed:
  • Adelaide Spio-Kwofie

    (Takoradi Technical University, Department of Hospitality Management, P. O. Box 256, Takoradi, W/R, Ghana.)

  • Abdul -Aziz Ibn Musah

    (Tamale Technical University, Statical Sciences Department, Northern Region, Ghana)

  • Hannah Opoku

    (Takoradi Technical University, Department of Hospitality Management, P. O. Box 256, Takoradi, W/R, Ghana.)

Abstract

This study sought to answer the small-size hotels in Ghana’s entrepreneurial orientation, firms’ resources, and industry forces on business performance. The study adopted a survey research design that involves the use of quantitative sampling techniques for the primary data. A sample size of three hundred and ninety-six (396) owner-managers was emailed with a questionnaire to solicit their responses. Analysis of the independent dimensions of entrepreneurial orientation showed significant interaction with each of the variables and firm performance. Thus, the study encourages small-size hotels to implement the activities of entrepreneurial orientation and hotel resources. The study believes the implementation of this activity will enable small-size hotels to overcome the industry forces.

Suggested Citation

  • Adelaide Spio-Kwofie & Abdul -Aziz Ibn Musah & Hannah Opoku, 2024. "A Study of Small-Size Hotels in Ghana’s Entrepreneurial Orientation, Firms’ Resources, and Industry Forces on Business Performance," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 3091-3110, June.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:6:p:3091-3110
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    References listed on IDEAS

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