IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i5p43-52.html
   My bibliography  Save this article

Influence of Demand Collaboration on Performance of Food and Beverages Manufacturing Companies in Nairobi City County

Author

Listed:
  • Briget Wangui Mwatha

    (Jomo Kenyatta University of Agriculture and Technology, Kenya)

  • Dennis Chege

    (Jomo Kenyatta University of Agriculture and Technology, Kenya)

Abstract

Effective demand collaboration strategies can significantly improve operational efficiency, supply chain responsiveness, and overall performance, enabling companies to maintain a competitive edge in the market. Despite the crucial role of demand collaboration in enhancing the performance of companies, many firms have yet to fully leverage its potential. This paper sought to examine the influence of demand collaboration on the performance of food and beverage manufacturing companies in Nairobi City County. The study applied a mixed research design. The study gathered data through questionnaires which were administered both physically and online. Data collected was analyzed through both descriptive and inferential analysis. Results revealed a β of 0.847 and a p-value of 0.001, between demand collaboration and the performance of food and beverages manufacturing companies. The study concluded that demand collaboration had a positive and significant influence on the performance of food and beverage manufacturing companies in Nairobi City County. The study recommends continued strengthening of front office agreements with trading partners and enhanced collaborative communication within the supply chain networks. Additionally, it is recommended that food and beverage companies should implement advanced technologies for order forecasting and optimization of stock requests. Finally, it is recommended that food and beverage manufacturing companies should invest in customer satisfaction initiatives, such as product quality enhancements and service improvements.

Suggested Citation

  • Briget Wangui Mwatha & Dennis Chege, 2024. "Influence of Demand Collaboration on Performance of Food and Beverages Manufacturing Companies in Nairobi City County," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(5), pages 43-52, May.
  • Handle: RePEc:bcp:journl:v:8:y:2024:i:5:p:43-52
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-5/43-52.pdf
    Download Restriction: no

    File URL: https://rsisinternational.org/journals/ijriss/articles/influence-of-demand-collaboration-on-performance-of-food-and-beverages-manufacturing-companies-in-nairobi-city-county/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jiakuan Chen & Haoyu Wen, 2023. "The application of complex network theory for resilience improvement of knowledge-intensive supply chains," Operations Management Research, Springer, vol. 16(3), pages 1140-1161, September.
    2. Chi, Maomao & Huang, Rui & George, Joey F., 2020. "Collaboration in demand-driven supply chain: Based on a perspective of governance and IT-business strategic alignment," International Journal of Information Management, Elsevier, vol. 52(C).
    3. Linh Nguyen Khanh Duong & Josephine Chong, 2020. "Supply chain collaboration in the presence of disruptions: a literature review," International Journal of Production Research, Taylor & Francis Journals, vol. 58(11), pages 3488-3507, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhang, Lu & Cui, Li & Chen, Lujie & Dai, Jing & Jin, Ziyi & Wu, Hao, 2023. "A hybrid approach to explore the critical criteria of online supply chain finance to improve supply chain performance," International Journal of Production Economics, Elsevier, vol. 255(C).
    2. Syed Imran Zaman & Sharfuddin Ahmed Khan & Sahar Qabool & Himanshu Gupta, 2023. "How digitalization in banking improve service supply chain resilience of e-commerce sector? a technological adoption model approach," Operations Management Research, Springer, vol. 16(2), pages 904-930, June.
    3. Hannan Amoozad Mahdiraji & Aliasghar Abbasi Kamardi & Moein Beheshti & Seyed Hossein Razavi Hajiagha & Luis Rocha-Lona, 2022. "Analysing supply chain coordination mechanisms dealing with repurposing challenges during Covid-19 pandemic in an emerging economy: a multi-layer decision making approach," Operations Management Research, Springer, vol. 15(3), pages 1341-1360, December.
    4. Ghanei, Shima & Contreras, Ivan & Cordeau, Jean-François, 2023. "A two-stage stochastic collaborative intertwined supply network design problem under multiple disruptions," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 170(C).
    5. Ipek Kocoglu & Halit Keskin & Murat Cemberci & Mustafa Emre Civelek, 2022. "Effect of Supply Chain Coordination on Performance: A Serial Mediation Model of Trust, Agility, and Collaboration," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 15(1), pages 1-15, January.
    6. Josef Welzmueller & Sascha L. Schmidt, 2024. "Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda," Management Review Quarterly, Springer, vol. 74(1), pages 439-485, February.
    7. Antonio Zavala-Alcívar & María-José Verdecho & Juan-José Alfaro-Saiz, 2020. "A Conceptual Framework to Manage Resilience and Increase Sustainability in the Supply Chain," Sustainability, MDPI, vol. 12(16), pages 1-38, August.
    8. Nguyen Thi Nha Trang & Thanh-Thuy Nguyen & Hong V. Pham & Thi Thu Anh Cao & Thu Huong Trinh Thi & Javad Shahreki, 2022. "Impacts of Collaborative Partnership on the Performance of Cold Supply Chains of Agriculture and Foods: Literature Review," Sustainability, MDPI, vol. 14(11), pages 1-28, May.
    9. Surajit Bag & Muhammad Sabbir Rahman & Gautam Srivastava & Peter Kilbourn & Nishikant Mishra, 2024. "Buyer–supplier partnerships and circular economy performance in food supply chains: Serial mediation by commitment contract and innovation performance," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1247-1264, February.
    10. Chen, Li-Ming & Chang, Wei-Lun, 2021. "Supply- and cyber-related disruptions in cloud supply chain firms: Determining the best recovery speeds," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 151(C).
    11. Woldt, Jason J. & Prasad, Sameer, 2022. "Crises in global supply chains: The role of impression management communications," International Journal of Production Economics, Elsevier, vol. 252(C).
    12. Weili Yin & Wenxue Ran, 2023. "Explaining Firm Performance During the COVID-19 With fsQCA: The Role of Supply Network Complexity, Inventory Turns, and Geographic Dispersion," SAGE Open, , vol. 13(2), pages 21582440231, June.
    13. Ribašauskienė, Erika & Volkov, Artiom & Morkūnas, Mangirdas & Žičkienė, Agnė & Dabkiene, Vida & Štreimikienė, Dalia & Baležentis, Tomas, 2024. "Strategies for increasing agricultural viability, resilience and sustainability amid disruptive events: An expert-based analysis of relevance," Journal of Business Research, Elsevier, vol. 170(C).
    14. Jun He & Kun Liang & Peng Wu, 2022. "Stability Governance of E-commerce Supply Chain: Social Capital and Governance Mechanism Design Perspective," Sustainability, MDPI, vol. 14(20), pages 1-17, October.
    15. Patel, Pankaj C. & Ojha, Divesh & Naskar, Shankar, 2022. "The effect of firm efficiency on firm performance: Evidence from the Domestic Production Activities Deduction Act," International Journal of Production Economics, Elsevier, vol. 253(C).
    16. Adilson Carlos Yoshikuni & Rajeev Dwivedi & Ronaldo Gomes Dultra-de-Lima & Claudio Parisi & José Carlos Tiomatsu Oyadomari, 2023. "Role of Emerging Technologies in Accounting Information Systems for Achieving Strategic Flexibility through Decision-Making Performance: An Exploratory Study Based on North American and South American," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(2), pages 199-218, June.
    17. Li, Lixu & Zhu, Wenwen & Wei, Long & Yang, Shuili, 2022. "How can digital collaboration capability boost service innovation? Evidence from the information technology industry," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    18. Balezentis, Tomas & Zickiene, Agne & Volkov, Artiom & Streimikiene, Dalia & Morkunas, Mangirdas & Dabkiene, Vida & Ribasauskiene, Erika, 2023. "Measures for the viable agri-food supply chains: A multi-criteria approach," Journal of Business Research, Elsevier, vol. 155(PA).
    19. Peng, Hui & Lu, Yaobin & Gupta, Sumeet, 2023. "Promoting value emergence through digital platform ecosystems: Perspectives on resource integration in China," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    20. Anna Trunk & Hendrik Birkel, 2022. "No Resilience Without Partners: A Case Study on German Small and Medium-Sized Enterprises in the Context of COVID-19," Schmalenbach Journal of Business Research, Springer, vol. 74(4), pages 537-574, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:5:p:43-52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.