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Consumer Behavior and Preferences in Online Shopping in Bangladesh: A Case Study in Rangpur City

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  • Md. Shabuz Sarker

    (Lecturer, Department of Business Administration, Teesta University, Rangpur. Bangladesh.)

  • Sharmin Layla Roon

    (Trainee Assistant Officer, EXIM Bank, Karwanbazar, Dhaka, Bangladesh.)

Abstract

This study investigates customers’ internet buying habits and preferences in Rangpur City, Bangladesh. Understanding the characteristics of the local consumer is essential as e-commerce grows in Bangladesh. In Rangpur City, this study looks at the variables that affect consumers’ happiness, preferred items, systems, and internet buying behavior. The research offers insights into customers’ particular demands and preferences in this urban area by analyzing demographic information including age, gender, income, and education level. Males and females had comparable opinions towards online purchasing, preferring home delivery and opposing weak return policies. Typically, people gather online shopping information through social media. Cash-on-delivery is a popular technique for acquiring goods and accessories. Consumers are concerned about payment system security and prefer not to use credit or debit cards for shopping. The findings provide insightful advice for marketers, legislators, and e-commerce businesses to improve the online shopping experience and promote sustainable development in Rangpur City’s e-commerce industry.

Suggested Citation

  • Md. Shabuz Sarker & Sharmin Layla Roon, 2024. "Consumer Behavior and Preferences in Online Shopping in Bangladesh: A Case Study in Rangpur City," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 3874-3883, September.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:3s:p:3874-3883
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    References listed on IDEAS

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    1. Mohammad Anisur Rahman & Md. Aminul Islam & Bushra Humyra Esha & Nahida Sultana & Sujan Chakravorty, 2018. "Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1514940-151, January.
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