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Rejuvenate the Digital Marketing Strategies

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  • Dr. Subrahmanian Muthuraman

    (Faculty of Business Studies, Arab Open University, Muscat, Sultanate of Oman)

Abstract

Digital marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. The use of digital technologies during and after post-Covid-19 becomes an integral part of the modern marketing strategy, which allows for the optimization of the costs of organizations and initiates the reengineering of existing business processes by maximizing digitalization. The purpose of this paper is to discuss and deliberate the strategies in digital marketing in the post covid era. The paper is built on the analysis and synthesis of scientific literature which enables to describe the phenomenon of digital marketing and its strategies in the post covid era and what is happening in the business world. The interpretation and analysis of the results allow for the identification of the main digital marketing strategies and techniques to improve the business. Marketing approaches become more valuable when they strategically incorporate digital success factors. The corporate companies opened their eyes by using new and advanced technologies in order to raise their standing as it is seeking out decentralized decision-making to increase its productivity. Post Covid-19 teaches the customer a behaviour change, the digital marketing companies need to understand the current situation while developing for the digital marketing strategies. Digital ecosystems could account for more than $60 trillion in revenue by 2025. But still there are firms who are not fully converted into digital they still prefer traditional marketing methods in order to launch their products and reach their audience. Effective use of the Digital Marketing strategy will attract many customers. Digital Marketing provides us all solutions, for us to choose and find our own solutions to reach out and make them make purchasing decisions. Companies need to take advantage of opportunities in this crisis and offer better product and services that delight the customer in the Post Covid-19 with various digital marketing strategies.

Suggested Citation

  • Dr. Subrahmanian Muthuraman, 2023. "Rejuvenate the Digital Marketing Strategies," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(6), pages 869-874, June.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:6:p:869-874
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    References listed on IDEAS

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    1. Polanco-Diges, Leticia & Debasa, Felipe, 2020. "The Use Of Digital Marketing Strategies In The Sharing Economy: A Literature Review," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 217-229.
    2. Felix, Reto & Rauschnabel, Philipp A. & Hinsch, Chris, 2017. "Elements of strategic social media marketing: A holistic framework," Journal of Business Research, Elsevier, vol. 70(C), pages 118-126.
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