IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v6y2022i5p808-817.html
   My bibliography  Save this article

Understanding The Aspect of Socialization in The Market Context Today

Author

Listed:
  • Dominic Mukoza

    (Department of Sociology, St. Augustine University of Tanzania)

Abstract

The lifestyle of human beings and the texture of their social life necessitate aspects of learning, copying, relating, interacting and conforming to the norms and values agreed upon in any social setting. The aspect of interdependence in any society is indispensable amongst human beings. The article treats markets as social structures embedded with diverse relationships, mutual interactions, connectivity and networks, that open up avenues for socialization to occur through its process of learning and internalization. It is undeniable that every social setting exhibits some norms and values that regulate its members. Markets too as public spheres contain norms, rules and values, which market actors learn, copy, and internalize. The article seeks to unveil the fact that market actors hail from diverse cultural backgrounds. As they enter into markets, they interact, learn, internalize and adopt some behavioral components that in one way or the other reshape and mould their patterns of behaviors. Learning and adapting new behaviors however, may depend from one individual to the other. Some people may develop instrumentally rational behaviors (actions pursued for their own sake), and others may develop ego-centered behaviors, some may be economically or socially oriented towards value commitment. The article considers how the above mentioned and many other aspects of behaviors are moulded, and nurtured in markets through various aspects of mutual interactions, relations, and learning. It studies the above from an outlook of socialization as a process that helps to mould them. The article reviews the nature of markets today in Tanzania, and some factors that influence the buying and selling behaviors. It makes use of both empirical and theoretical sources of data, and it uses a conceptual framework that embodies the two approaches. The conceptual framework adapted is based on Pickton & Broderick model of consumer behaviors (2005), which explains the relations among various aspects of consumer behaviors. It makes use of qualitative approach towards its data collection and thematic analysis of the data presented.

Suggested Citation

  • Dominic Mukoza, 2022. "Understanding The Aspect of Socialization in The Market Context Today," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(5), pages 808-817, May.
  • Handle: RePEc:bcp:journl:v:6:y:2022:i:5:p:808-817
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-6-issue-5/808-817.pdf
    Download Restriction: no

    File URL: https://www.rsisinternational.org/virtual-library/papers/understanding-the-aspect-of-socialization-in-the-market-context-today/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Fligstein, Neil & Dauter, Luke, 2006. "The Sociology of Markets," Institute for Research on Labor and Employment, Working Paper Series qt8qw8c1jx, Institute of Industrial Relations, UC Berkeley.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Szepesi, Balázs, 2021. "A gyümölcstermesztő és az ipari beszállító vállalkozások piaci pozíciója. Egy kvalitatív kutatás eredményei [Empirical insights on the factors shaping the market position of fruit producers and ind," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(S11), pages 52-77.
    2. Eve Fouilleux & Allison Loconto, 2017. "Voluntary standards, certification, and accreditation in the global organic agriculture field: a tripartite model of techno-politics," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 1-14, March.
    3. Wilkinson, John, 2019. "An overview of German new economic sociology and the contribution of the Max Planck Institute for the Study of Societies," MPIfG Discussion Paper 19/3, Max Planck Institute for the Study of Societies.
    4. Yefimov, Vladumir, 2011. "Дискурсивный Анализ В Экономике: Пересмотр Методологии И Истории Экономической Науки. Часть 2 - Иная История И Современность [Discourse analysis in economics: methodology and history of economics r," MPRA Paper 49069, University Library of Munich, Germany.
    5. Stuart, Guy, 2006. "Caste Embeddedness and Microfinance: Savings and Credit Cooperatives in Andhra Pradesh, India," Working Paper Series rwp06-037, Harvard University, John F. Kennedy School of Government.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:6:y:2022:i:5:p:808-817. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.